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When is a Price Cut Not a Price Cut?

International News

When is a price cut not a price cut? Answer: when international tyre imports and global exchange rates are involved. This month a number of Chinese tyre factories lowered their gate prices in response to the recent easing of raw material costs. Combined with decreases in shipping costs, you’d think this would result in cheaper tyres for mature markets. However, according to industry sources, if the mature market you had in mind was the UK – or most of Europe for that matter – you would be wrong.

Aeolus Tyres, for example, apparently became the first tyre maker to openly cut its rates, saying it was aiming to send a clear signal that as a “runner-up among major tyre brands,” it is taking the lead in terms of pricing. Clearly the idea here was for the economy tyre producer to steal a march on the premium tyre manufacturers that are fighting hard not to cut product prices, despite market analysts’ predictions that the days of price increases are over and the opposite is likely, and take advantage of raw material price stabilisation.

4th March 2009/by Tyrepress Editors

Chinese Tyre Manufacturers Cut Gate Prices

A number of Chinese tyre factories have lowered their gate prices in response to the recent easing of raw material costs. Aeolus Tyres, for example, is apparently the first tyre maker to openly do so, and says it is aiming to send a clear signal that as a “runner-up among major tyre brands,” it is taking the lead in terms of pricing. However, as is the case with most Chinese tyre purchases, the fact that transactions are calculated in US dollars means pound prices are in fact higher than they were 12 months ago. Industry sources have also linked the Triangle and Infinity brands with factory gate price cuts that are also negated by the weak pound. While the euro has been fairing better against the dollar, a similar effect is understood to place taking place on the continent.

Speaking on behalf of Aeolus Tyres in Europe, Heuver Tyrewholesale’s Bertus Heuver commented: “Aeolus is one of China’s largest tyre manufacturers. Identifying trends and developing tyres in response to those trends is their core business. This is partly the basis of their success in Europe and why this runner-up has quickly become a reliable and attractive alternative to name brands… Aeolus sold more than 250,000 new tyres in Europe in 2008. We aim to conquer a market share in the most important segments in Europe of at least 3 per cent in the standard sizes…We expect that many business owners will consider Aeolus when making their decisions due to its combination of favourable prices, selection and quality.”

25th February 2009/by Tyrepress Editors

Heuver Offers new Aeolus Mega-Trailer Tyres

Aeolus, a Chinese tyre manufacturer, recently introduced a new series of mega-trailer tyres, which are now making a strong impression on the company’s market position. Since the introduction, this specific series of tyres has been filling a need in the market, as is evident from the sales statistics of its European importer, Heuver Tyrewholesale. With the Dutch wholesaler’s support – in evidence in the company’s roadshow event following the Hanover Messe event – Aeolus hopes to achieve major brand status in the coming years. A promotional bus will visit current and potential customers to demonstrate different products from Aeolus Tyres. The road show was set up to further increase brand awareness and to inform customers about the products.

6th October 2008/by Tyrepress Editors

KRT Looks to Continue Independent Success

With an inventory in excess of £7 million, Kings Road Tyres (KRT) claims to have secured a high level of penetration into the UK market for truck and bus tyres.

KRT has been marketing and distributing TBR tyres for the past four decades in which time it has become one of the largest independent distributors in the UK and Ireland.

The company’s extensive TBR stocks range from premium brands such as Bridgestone, Continental and Dunlop to Firestone and its own brand Kingstone, all the way through to the economy range of Kumho and its very latest additions – Infinity and Aeolus. KRT is very proud of its ability to offer a wide range of brands and fitments, covering short and long haul, construction, on/off road and city tyres, maintaining a choice of tyres to suit their customer’s needs, while making the best effort at combining quality with competitive pricing. The firm claims to be “committed to offering customers a product to suit both quality and price.”

27th August 2008/by Tyrepress Editors

Imported Truck Tyres Gain Speed in Canada

Use of imported Chinese tyres on the increase in Canada. A recent survey of fleet managers conducted by Truck News found that 18 per cent of managers said their fleets had experimented with far eastern imported brands. The same was true of owner/operators.

However, customer perceptions of Double Coin, Triangle, Woosung, Double Diamond and Aeolus tyres are reportedly still low. Owner/operators were most generous in their praise, rating them as 1.9 out of five. Fleets on the other hand scored the products as 1.65.

27th September 2007/by Tyrepress Editors

Overview: Aeolus Tyre

The Aeolus Tyre Co. Ltd., which was founded in 1965, is well known in Europe for its truck and OTR tyre brands Aeolus and Henan. The company operates production facilities in the city of Jiaozuo (Henan province) and produces about 2.7 million tyres per annum. In 2005 Aeolus generated an annual turnover of about 420 million euros, and according to company publications by last year turnover had already increased to 520 million euros. In total, Aeolus can produce tyres of 416 specifications and is currently investing in the expansion of its production capacities of 1.2 million units per year. In addition to this, chairman of the board Cao Chaoyang has recently announced that Aeolus will build another tyre factory in which the company plans to produce 5 to 6 million passenger car radial tyres from 2008. Last year the company sold its products in 140 different countries.

Since the end of 2003 Aeolus Tyre Co. Ltd. has been partly listed on the Shanghai Stock Exchange. A legal dispute between Michelin and Aeolus with regards to the infringement of design rights has been settled.

3rd August 2007/by Tyrepress Editors

Bringing China to the World

Beijing-based Best Choice International Trade Co. Ltd (BCIT) has served as a dealer for numerous Chinese tyre manufacturers since 1995. In the 12 years since the company’s establishment BCIT has expanded considerably, and today represents Chinese tyremakers in over 100 countries around the world, generating an annual turnover of more than US$40 million and annual export volume exceeding US$20 million.

In addition to its passenger, high performance and commercial vehicle tyre ranges, BCIT is able to source a wide variety of OTR, industrial forklift, solid and agricultural tyres. According to BCIT’s Europe representative Andro Yan, the company can source many Chinese brands, including Triangle, Chengshan ,Aeolus(Henan), Jinglun and Linglong, and are also able to organise private brand tyres to a customer’s own specifications. Mr. Yan and BCIT can be contacted through the company’s website www.chinese-tyres.com or via the address and phone details provided on the site

26th April 2007/by Tyrepress Editors

Aeolus Importer Launches European Customer Website

Aeolus Tyres entrusted the development of its special Website for the European market to Dutch importer Heuver Tyrewholesale. The new site www.aeolus-tyres.eu was developed in the Dutch town of Hardenberg. The layout of the new European site offers the user a way to find background information and extensive product information. Later this year, Heuver Tyrewholesale will open an interactive web store on the site, where customers can place their orders any time.

26th March 2007/by Tyrepress Editors

Old Friends and New Blood for Brityrex International

With six months to go before Brityrex International opens its doors, the exhibition is shaping up nicely, with over 67 per cent of floor space already sold, say the organisers, ECI International. And never before has the “International” part of the show’s name been more appropriate, as companies from all over the world will be making tracks for Manchester’s G-MEX Exhibition Centre next May. ECI International managing director Paul Farrant is delighted with progress to date, saying: “Past Brityrex exhibitions have always had a large number of exhibitors from the UK, and indeed the 2007 show is no exception, but we are seeing an increasing number of overseas companies taking space.”

28th November 2006/by Tyrepress Editors

Michelin, Dynamic Settle Lawsuits

(Akron/Tire Review) Michelin and Dynamic Tire Corp. have entered into a settlement agreement resolving the infringement of intellectual property rights.

9th October 2006/by Tyrepress Editors

Kirkby Tyres’ International Offering

Kirkby Tyres has been involved in the wholesaling and export of truck tyres for close on half a century, and has built a reputation for the quality of goods supplied, dependable delivery and economic pricing. Kirkby has also become known as a reliable supplier of hard to get items, such as compactor tyres, mining tyres and military tyres. More recently, however, the company has made a name as a major supplier of popular sizes and types to the OE and replacement markets, holding massive stocks of major brands and imported makes, mainly from China.

4th October 2006/by Tyrepress Editors

GPX Tire Launches Online Quote Engine

The GPX Marketing Team recently announced the launch of a unique online quote engine, http://www.gpxtire.com/dealerlogin.aspx, a website tool devoted to dealers and end-users looking for a convenient way to obtain a quote for GPX tyres.

“In our continuing efforts to help our dealers, we created the quote engine to also allow end-users to register and generate a request for quote. Our sales staff receives the request and forwards the information to the closest GPX dealer for follow up.” explains Mike Knorr, VP Sales and Marketing for GPX.

31st July 2006/by Tyrepress Editors

Heuver Banden Distributes Expanded Aeolus Range

The Chinese-manufactured Aeolus range of truck tyres first appeared on European markets in 2004, since when they have gained a reputation as a value-for-money product. Research and Development is on-going and the range has been enhanced by the introduction of new radial profiles on existing tyres and the addition of ten new tyres to the range.

5th July 2006/by Tyrepress Editors

Kirkby Tyres Welcomes Buyers and Sellers

Kirkby Tyres has been in the tyre and wheel wholesale, import and export business since 1958 and, since that time, has developed the reputation as one of the major stockists in the UK and in Europe. The company will be exhibiting at the Essen show, meeting existing customers and hoping to make new contacts.

19th April 2006/by Tyrepress Editors

Michelin Accuses Aeolus Tyre of Infringement

Michelin, the world’s leading tyre manufacturer, has filed a lawsuit to the Beijing Chaoyang Court accusing Aeolus Tyre Co., Ltd and its agent Best Choice International Trade Co, Ltd of infringement, new sources have reported.

24th February 2006/by Tyrepress Editors