Linglong, Aeolus amongst top 500 Chinese brands
On 28 June brand valuation consultancy World Brand Lab announced its ninth annual list of China's 500 most valuable brands. Amongst the good and the great appearing on the list were Shandong Linglong Tyre and Aeolus Tyre, producers of the Linglong and Aeolus brands. It position in 128th place secured Shandong Linglong the highest ranking of any Chinese tyre maker. The company reports its brand equity as being RMB 11.652 billion (£1.18 billion). Aeolus Tyre climbed nine places from last year to 206th place, and boasts brand equity of RMB 6.416 billion (£648.41 million).