Kings Road Tyres (KRT) signalled its intention to increase its activity in the UK consumer tyre market in early 2014 when it became the exclusive distributor of Aeolus PCR products. Later, the wholesaler introduced its Valued Partner scheme for the brand, including materials to fit out receptions, during Brityrex 2014. The Aeolus “Ace” range, new to the UK, includes four options covering all-season, high performance, safety and economy products.
After a close fight in the race to Cape Town, tyre maker Aeolus has congratulated the Dongfeng team for crossing in second place at 15:22:48 UTC on 5 November, just 12 minutes and 4 seconds behind Abu Dhabi Ocean Racing.
Dongfeng skipper, Charles Caudrelier: “As a team we might not have much experience in the Volvo Ocean Race but my men know how to fight and they fight for every 1 per cent. I have a great team around me and for leg 1 we are really happy. We were not the favourites, we knew this, but I also knew we could do great things. I chose men that could fight.”
During May’s Reifen show in Germany, Chinese tyre manufacturer Aeolus Tyre Co. Ltd placed a focus on direct contact with the tyre trade. Prior to the start of the trade exhibition, the company said “technology, marketing and the latest information on its passenger car, SUV and van tyres” would be key areas of interest, and it brought a brand new product to Essen in the form of its ‘4Seasonace’ all-season tyre. The stand was rounded out with examples of Aeolus’ latest truck and earthmover tyre technologies. Furthermore, chairman of the company’s board, Wang Feng, travelled to Essen, and during his time there he granted Tyres & Accessories an interview.
The Aeolus stand at Reifen 2014 highlighted the brand’s significant development in various European markets over the last year, with a well-proportioned stand in Hall 3 for the first time. Director of EU and CIS, Chen Lei told Tyrepress that the brand has been promoting its European business with an emphasis on shows in 2014.
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