advertising Archives - Page 9 of 17 - Tyrepress

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Get Going With Falken Tire

Falken Tire has launched a new slogan it says ‘personifies’ its mission – We get you going. This phrase, explains Falken in a press release, holds multiple meanings and purposes for the tyre maker: “Over the years, the company has made every effort to capture the essence of a valued product in a highly competitive market. Falken has consistently taken a leaps-forward approach in how it designs, produces, markets and sells its tyres. From the sophisticated tread and carcass designs, engineered in Japan, to the most important facet of sales: Customer Service.

5th November 2009/by Tyrepress Editors

Market Recovery Mixed, Says Michelin Executive

Comments made during the launch of Michelin’s first global marketing campaign point towards a mixed outlook for the tyre market. Reuters reports Claire Dorland-Clauzel, head of communications and brands and a member of the group's management board as saying demand for passenger car and light commercial vehicle tyres is improving in Europe and the United State, while signs of an upturn in the commercial vehicle tyre market are yet to be seen.

9th October 2009/by Tyrepress Editors

Cooper Names Two New North American Ad and PR Agencies

Cooper Tire has announced today that it has named two agencies to manage its North American advertising and public relations efforts following a comprehensive national agency search and review. MARC USA from Pittsburgh, Pennsylvania will handle Cooper Tire's advertising account, while The Zimmerman Agency from Tallahassee, Florida will direct the public relations and social media efforts for the company.

29th September 2009/by Tyrepress Editors

Maxxis Kicks Off New Football Sponsorship

Maxxis is continuing to increase its exposure to the tyre-buying public through football sponsorship, and having made key Barclays Premier League signings eagerly awaits the start of the 2009/10 season. After agreeing to extend its sponsorship of Liverpool FC until the end of the 2011/12 season, Maxxis has also renewed its arrangement with Aston Villa FC and signed a new deal with Sunderland AFC.

21st August 2009/by Tyrepress Editors

Tyrepress.com Launches New Website

Click "register" in the top right-hand corner of this page to update your tyrepress.com registration free of charge. The system will then send you a confirmation email. Once this has arrived, browse to http://ww.tyrepress.com and select "sign in" at the top right of the page. After this you should see confirmation of your successful log in and will be able to browse the whole of the new site and comment on our new forum. Call +44 (0)1782 214224 or email info@77.237.250.82 if you have any further questions.

13th August 2009/by Tyrepress Editors

Button Launches Bridgestone Roadshow

British Formula One Drivers Championship leader, Jenson Button opened Bridgestone’s Driving Nation Roadshow in Birmingham on Thursday 30 July.

12th August 2009/by Tyrepress Editors

Kwik-Fit Gains Presidential Support in Viral Video

International News, News, UK News

Tyre change by Presidential decree… the man in America’s top job pauses from world affairs to discuss a topic of true importance. Of course, it’s just a bit of fun from Kwik-Fit, but the viral film of President Obama does deliver a message worth listening to. The viral video, titled “Obama calls for tyre change”, was produced by advertising agency DDB London.

29th July 2009/by Chris

Permatex Advertises Tire Shire in Video Games

Permatex Inc., a key player in automotive chemical technology maintenance and repair, has launched an in-game publicity campaign for its “No Touch Seriously Wet Extreme Tire Shine” inside leading race titles Need for Speed, Burnout Paradise, GRID, and Dirt. According to the company, the opportunity was developed in conjunction with strategic video game partner Engage In-Game Advertising and Permatex marketing partner, Mintz & Hoke Communications Group.

“Promoting No Touch products with in-game advertising is a creative opportunity to introduce and reinforce our brand and tire dressing products among our target audience, who we refer to as members of the ‘Best Dressed Nation,'” said Permatex senior product manager, Diane Nesprido. “By placing our ‘Get Wet’ messaging and positioning our NO TOUCH(R) Seriously Wet Extreme Tire Shine within the action of games, we hope to increase our reach and encourage people who want their cars to stand out and shine to try our products.”

15th July 2009/by Tyrepress Editors

SEMA Chairman-Elect Tapped

Paul ‘Scooter’ Brothers of Comp Performance Group will serve as chairman-elect of the Specialty Equipment Market Association (SEMA) beginning 1 August. Members voted Brothers to fill the position that was held for the past two years by Rick Rollins of Rollins Performance Marketing/Consulting. Rollins takes over as SEMA chairman on 1 August.

“Rick and Scooter are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association during these challenging times.”

Dan Gresham of Coutant Capital will serve as the new secretary/treasurer for the board, while Russ Deane of Trainum, Snowdon & Deane continues as general counsel. (Tire Review/Akron)

8th July 2009/by Tyrepress Editors

Apollo Tyres Appoints New Creative Partner

Capital Advertising is to replace M&C Saatchi as Apollo Tyres’ passenger vehicle business creative partner, a role that will see it handle media related duties for the Indian manufacturer’s entire passenger car tyre range. Speaking to televisionpoint.com, Capital Advertising director Sunil Sachdeva director said Apollo Tyres has recently become a global player and has “very ambitious plans for the road ahead, it is the right time for us to partner them in this preposition.”

The advertising agency previously represented Apollo Tyres through its involvement in the launch of the manufacturer’s two wheeler tyre range almost a decade ago.

22nd June 2009/by Tyrepress Editors

Euro RSCG Bangkok Wins Goodyear Ad Contract

Brandrepublic.asia has reported that Goodyear has appointed advertising agency Euro RSCG Bangkok to find a concept for advertising the new brand DuraPlus in Asia. The DuraPlus is reported to be Goodyear’s entrance to the value-conscious segment of the Asia market, since its key attributes point towards longevity. Matthew Fanshawe, the CEO of the ad-firm, told Brandrepublic that, “The fact that Goodyear is a regional win highlights our ability to engage consumers across different markets with strong ideas, delivering the best result possible for our clients.”

12th June 2009/by Tyrepress Editors

Bridgestone a ‘Superbrand’ in Germany

Bridgestone has been named as a Superbrand for the second time. According to reports, the Superbrand title is valid for periods of two years at a time. Superbrands are selected by a panel of influential business journalists, advertising and public relations experts.

28th May 2009/by Tyrepress Editors

Multi-Platform Promotions Coming from Toyo

Toyo Tire USA has launched its new brand awareness advertising and promotion push for 2009. The effort includes all-new TV and print ads, as well as POS kits dealers. Toyo’s new 30-second TV ad, entitled “People Who Know,” features a Toyo dealer explaining the value of Toyo tyres, including the brand being voted the number one overall tyre brand for seven of the last nine years in Tire Review’s annual Tyre Brands Study. The spots will run during NASCAR events on ABC and ESPN2, NHL playoffs and Stanley Cup finals on NBC, and the shows Pinks on Speed, Modern Marvels on the History Channel, and American Chopper on TLC.

The commercial is also online at http://toyotires.com/about-us/tv-commercials. The new print ads will run throughout the year in publications like Motor Trend, Car & Driver, Road and Track, and Automobile, as well as niche publications like Truckin’, Dirt Sports, Car Craft, Hot Rod, Modified, and D Sport. The new dealer POS kit entitled “Natural Selection” is “loosely based on the Darwinian theme ‘only the fittest survive,’” said Toyo, and touts its light truck, high performance and luxury touring products. As in previous Toyo POS promotions, dealers can submit a photo of their store display to enter a contest to win prizes such as a mini HD video camera. (Tire Review/Akron)

21st April 2009/by Tyrepress Editors

NAPA Launches Rebate Program for Brakes

In May, NAPA Brakes will launch a rebate program supported by a nationwide campaign for its Adaptive One brake pads and The Perfect Brake Job. Adaptive One pads have been engineered to offer superior stopping power, low noise and low dusting attributes. Adaptive One is tailored for any driving style, and boasts excellent coverage for passenger cars, light trucks and SUVs, according to NAPA

During the month of May, consumers can get The Perfect Brake Job – a combination of the correct premium parts and the correct repair procedures – for less, with a mail-in rebate. Those who have brake service at any participating auto repair facility with qualifying Adaptive One and Ultra Premium brake parts can get up to $90 cash back on a four-wheel brake job. Do-it-yourselfers who purchase qualifying Adaptive One or Ultra Premium brake parts at any NAPA Auto Parts store can get up to a $70 rebate on a four-wheel brake job. Media support for Adaptive One will include radio ads in 150 markets and satellite outlets; syndicated “Bob and Tom” voiced spots; USA Today color ads; Google ads; and FoxSports.com Fantasy MLB league advertising. (Tire Review/Akron)

1st April 2009/by Tyrepress Editors

Hankook MLB Campaign Debuts at World Baseball Classic

Hankook will kick off its 2009 consumer broadcast advertising campaign, scoring brand impressions during the 2009 World Baseball Classic, which is expected to reach more than 11.4 million viewers in the United States alone. Hankook’s virtual home plate signage will appear in half inning rotations during 33 televised games during the international competition as broadcast on ESPN, ESPN2, MLB Network, ESPN Deportes and internationally on ESPN Star Network. Hankook TV commercials will be broadcast during the 16 tournament games on the new MLB Network as well as on all 39 ESPN Star broadcasts in Asia. Hankook will also have unique 3D signage at L.A. Dodger stadium during the WBC Finals games airing on ESPN and ESPN Deportes March 21-23.

“With the upcoming start of the 2009 Major League Baseball season, we saw a natural fit with the WBC broadcasts as the interest in this unique international competition continues to grow.” said Bill Bainbridge, director of brand communications for Hankook Tire America Corp. “Through our virtual signage and commercials during the WBC games, we are able to utilize a unique global platform to effectively present the Hankook brand to millions of baseball enthusiasts.” (Tire Review/Akron)

10th March 2009/by Tyrepress Editors