Have you turned a boring and average motor into a blinged up, racing machine? If so, a new national competition from Auto Trader might interest you. The well-known magazine’s ‘Curves and Chrome’ competition is looking to find the “Best Amateur Modified Car” which will win £4,000 in cash and the “Best Professional Modified Car” which will win three weeks of advertising, with a full page advert, in their local Auto Trader magazine.
A generation of women are choosing cars before kids as material possessions overwhelm maternal instincts. Sales of cars to women are booming with the biggest increase reported among those aged 29 to 44 with disposable income – and without children. According to evecars.com, the British car trade will see almost 5 million car purchases by women this year – half the UK’s forecast total sales. The RAC Foundation has stated that women buy almost 50 per cent of new or used cars, but have a deciding influence on 80 per cent of purchases.
Pitching their marketing directly at young drivers looking to upgrade their first hot-hatch, DJ Wheels has released two additions to its 2006 range. With vivid computer game style images on both the literature and point of sale material, Sherbrook is aiming to move ‘First Wheels’ marketing forward in a campaign that breaks new ground in the accessory sector. In total nine designs are available in the 2006 DJ Wheels line-up.
The new DJ388 is said to deliver ‘split-rim’ styling at an affordable price. The five-spoke design comes in either 4 or 5-stud fixing. Size availability is: 7×15 and 7×16 in Sport Silver finish, with 7×17 and 7.5×18 in Hyper Silver.
When Just Tyres re-launched after a management buyout at the end of 2001, managing director Ian Grant’s main objective was to consolidate its position in the marketplace, but he never ruled out expansion in the future. April 2005 saw the first new opening, in Tonbridge, and now a new branch has opened in Aldershot, with more openings to follow.
Pirellifilm is a unique new communication tool that intends to launch high quality short films through several media channels. The films will centre on stage and screen stars’ interpretations of the famous Pirelli claim – “Power is nothing without control” – in a different way each year. This extraordinary project, which has been in the planning for several years, is intended to support the Pirelli image and positioning and to maintain brand leadership.
Pirelli has chosen the Web as the main channel for these films. The Internet, with its endless possibilities, has evolved to become an entertainment channel and, in this case, also a movie theatre. As the long-term experience of the Calendar has shown, Pirelli has always been able to attract up-and-coming talents, to communicate in a more effective and original way, and to go beyond traditional advertising channels.
The Goodyear Tire & Rubber Co. has announced its selection of McCann Erickson as its US advertising agency. The two companies will begin working together immediately.
(Akron/Tire Review) Cooper Tire & Rubber Co. promoted Douglas Brown, Michael Inbody and Amy Niese to positions as marketing managers. Most recently, Brown was a regional credit manager; Inbody was an advertising manager; and Niese was marketing programme analyst.
(Akron/Tire Review) Yokohama Tire Corp.’s Advan Neova tyre brand has been named the exclusive tyre for Dinan’s modified BMWs and Minis. Dinan, which featured Advan Neova tyres on its cars at the Los Angeles Auto Show in January, will offer Advan tyres exclusively, according to Yokohama. More than 130 Dinan-authorised BMW/MINI Performance Centres will offer the tyres.
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Building on the success of the ContiRoad Attack, Continental has rolled out a new advertising and marketing campaign to promote its new “Uber Sport” radial the ContiSport Attack. The new Attack campaign uses a new approach for Conti, with three distinctive characters, the Warrior Conti Girl and two Road Guards.
(Akron/Tire Review) Michelin North America (MNA) said it has consolidated its online communications with its other advertising and marketing communications, awarding all of that business to Campbell-Ewald. The agency has had MNA’s passenger tyre advertising account since 2001.
CGS Tyres has presented a new tyre brand for agricultural products at the Agritechnica, exhibition in Hanover. In effect the moves equates to the re-branding of its Uniroyal products under the Semperit moniker. According to CGS, the Semperit brand is characterised in particular by an excellent price/performance ratio.
Varta Automotive Batteries is offering a workshop battery check to the trade in order to assist them to maximise user sales as the winter battery replacement season begins.
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ArvinMeritor have introduced a steel monolith into the construction of their competitively priced range of EuroCat replacement catalytic converters.
ArvinMeritor’s Catalytic Converter Sales Development Manager, Ian Hesp, said “We are responding to the needs of the garage trade who are crying out for a more robust product. It’s become increasingly clear that ordinary catalysts, using a standard ceramic monolith, are fragile.
ArvinMeritor have introduced a steel monolith into the construction of their competitively priced range of EuroCat replacement catalytic converters.
ArvinMeritor’s Catalytic Converter Sales Development Manager, Ian Hesp, said “We are responding to the needs of the garage trade who are crying out for a more robust product. It’s become increasingly clear that ordinary catalysts, using a standard ceramic monolith, are fragile.”
Nankang Rubber Tyre Co Ltd has launched a new pattern for its Sonar brand. According to the company the Sonar SX1 is aimed at the high performance market, and the company is planning to introduce new sales channels in across Europe countries in 2005. Sizes will also be enlarged to between 15 and 19 inches in order to cater for demand form tuning shops.
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