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Ingenuity Welcome at Johnson Controls

Johnson Controls has launched a new brand communications platform and refreshed corporate identity that incorporates a new logo, corporate slogan and advertising campaign. The company said the move is designed to better align its image and marketing efforts with the company’s current strategic direction. Using the slogan “Ingenuity Welcome,” Johnson Controls is promoting itself as a diversified, multi-industrial company organised into three divisions: Automotive Experience, Building Efficiency and Power Solutions.

7th January 2008/by Tyrepress Editors

Holt Lloyd to Show Tyreweld at Aftermarket Exhibition

Holt Lloyd has confirmed it will use The Aftermarket Show as a means of strongly promoting its Simoniz, Holts and Redex brands to trade and consumer visitors. The focus of the Holt Lloyd stand at the UK’s premier aftermarket trade show will be on its Simoniz Valeting range which includes popular products like ‘Back- to-Black’, ‘Alloy Wheel Cleaner’ and a range of ‘Car Care Wipes’. Also taking centre stage will be its Tyreweld and Redex products.

According to the company, Tyreweld is the UK’s number one emergency tyre repair solution, while Redex commands 35 per cent of the fuel additive market in the UK and has recorded consistent yearly growth in the aftermarket, thanks a dedicated advertising campaign.

28th November 2007/by Tyrepress Editors

Bridgestone Develops Thinnest Flexible Displays

First Bridgestone developed Electronic Liquid Powder, in 2002. Then in October 2004 Bridgestone became the first in the world to develop electronic paper for use as electronic price tags that retain their images after the electrical power has been turned off. Now Bridgestone has succeeded in the development of full-colour A3 displays – surpassing the previous world record of A4.

6th November 2007/by Tyrepress Editors

Interstate Expands Team

Theo de Vries, Vice President of Interstate Tires, has announced two new additions to the team; Stefan Snoek and Pascal Kramer. Stefan Snoek is the new International Sales Manager. He has seven years’ experience within the tyre industry and has in-depth knowledge of the European tyre market. His job will include substantial travelling, participation in trade shows and customer service.

6th November 2007/by Tyrepress Editors

Hankook Teams Up With Record Label and Bands

(Akron/Tire Review) Hankook Tire America Corp. is partnering with New Jersey-based Eyeball Records. In the deal, Hankook will supply tyres to groups on the label for their touring vehicles. In exchange, the groups and label will promote the Hankook brand, including exposure on the label and band’s Web and myspace.com sites.

“We’re really excited about teaming up with Eyeball Records and their bands, including New Atlantic,” said Keven McDonald, Hankook’s advertising and PR coordinator. “Young musicians are generally stretching their budgets as far as possible, now these guys will have one less thing to worry about. We’re looking forward to helping the bands from Eyeball get where they need to go.”

11th October 2007/by Tyrepress Editors

Maxxis to Sponsor Rugby Super League in 2008

Maxxis International UK has signed a deal to raise awareness of its brand in association with the English Super League 2008. Maxxis will advertise at the first 10 live games of the 30-game season, which runs from February to September, with an option on additional hoardings and further games.

The championship will be shown live on Sky Sports 1 on Friday evenings, with further TV coverage in Sky Sports 3’s Saturday afternoon full match replays and in extended highlights on BBC 2 on Sundays.

It will also feature on Sky Sports rolling news bulletins and in Sky Sports 1’s ‘Boots ‘n’ All’ weekly round-up programme, adding up to a UK TV audience of around 38 million. In addition, English Super League action will be seen in 120 countries worldwide each week.

“We will be promoting Maxxis via the scrolling perimeter advertising boards, which are positioned in the front row at ground level, approximately halfway between the try line and the centreline, directly opposite the main TV cameras,” says Maxxis International UK managing director Derek McMartin.

9th October 2007/by Tyrepress Editors

Just Tyres Opens New Branch in Buckinghamshire

With its head office in Milton Keynes and five successful branches in the county already, it is no surprise that Just Tyres has decided to open a new centre in Buckingham, the county town itself. The branch opened during the last week of August, and has quickly established itself in the locality, following a high profile advertising campaign in the local press. At the same time, the company, working in association with several tyre manufacturers and the local radio station, ran a number plate bingo competition and gave a prize of a set of tyres away every day during the first week of September.

14th September 2007/by Tyrepress Editors

Feel Like Treading New Career Paths?

A unique opportunity has arisen for a computer literate salesperson to develop their career at Tyres & Accessories. T&A is seeking to appoint a creative and motivated individual to join the team and help maximise the development of our popular online products. An understanding of the various forms of online and print advertising will be seen as an advantage, but most importantly the right candidate will have a proven sales background. The position will be based at our UK offices in Stoke-on-Trent. Interested candidates should email theeditor@77.237.250.82 with details of their experience, qualifications and desired remuneration.

6th September 2007/by Tyrepress Editors

Yokohama Launches New Ads in US

(Akron/Tire Review) Yokohama Tire Corp. is launching a new multimedia advertising campaign in the US, centring around its Advan UHP line and Yokohama’s “environmental stance.”

According to marketing communications director Fred Koplin, the new ads will appear in national and regional consumer magazines and on regional cable TV.

“These bold, new ads are directed at specific audiences,” said Koplin. “The
Advan ads are aimed at luxury consumers. They’ll appear in a select list of
national publications, such as Forbes, Golf Digest and National Geographic
Traveler that reach a very affluent audience, and in eight regional luxury
lifestyle publications.”

Ads will also run in enthusiast magazines like Road and Track, AutoWeek, Car and Driver, Roundel, Porsche Panorama, and Grassroots Motorsports.

The TV spots will run in the US on ESPN, Discovery, Fox Sports, TBS, TNT and the History Channel.

16th August 2007/by Tyrepress Editors

JWT to Handle MRF Media Account

Former Apollo Tyres creative media provider JWT has secured the MRF Tyres account, a deal reportedly worth Rs 200,000,000 (US$5 million). The global advertising firm’s Chennai based office will handle the MRF corporate and motorcycle tyres accounts, and will promote the tyremaker through a number of mediums including television, print and internet advertising.

JWT allegedly was required to drop the Apollo Tyres account in order to be taken on by MRF.

6th August 2007/by Tyrepress Editors

Maxxis Expands Consumer 4×4 Ad Campaign

Alongside its innovative trade press advertising, Maxxis is actively promoting its 4×4 range to consumers – highlighting key benefits for both 4×4/SUV drivers and dedicated off-road enthusiasts and underlining the wide range of sizes that are readily available.

“Our 4×4 tyres offer excellent traction and handling stability in all weathers plus real reliability, thanks to their enhanced puncture and abrasion resistance qualities, and we are keen to spread the word among an increasingly knowledgeable consumer audience,” says Maxxis International UK managing director Derek McMartin.

“Eye-catching full page colour advertisements in the leading magazines that tackle 4×4 issues are enabling us to raise our profile in this key sector and complement our ATV sponsorship.”

6th August 2007/by Tyrepress Editors

Michelin Puts Media Buying Under One Roof

(Akron/Tire Review) Michelin North America has taken its North American media planning and buying business and consolidated at a single agency. The estimated $112 million account was placed with MediaCom, a unit of WPP Group. The move, which includes MNA’s Michelin, BFGoodrich and Uniroyal tyre brands, as well as Michelin’s maps and travel guides and MNA’s TCI tire distribution unit. The media planning and buying efforts, once spread around multiple advertising agencies, includes all trade and consumer advertising.

Advertising and promotion creative work reportedly will remain with those agencies currently in place.

19th July 2007/by Tyrepress Editors

Goodyear Becomes Contagious Again

Following the success of its ‘viral’ marketing campaign, first introduced in March 2006, Goodyear has chosen to promote its RunOnFlat tyres around the world through advertising agency Leagas Delaney. Two humourous new ‘virals’, internet based video advertisements that are distributed by individuals e-mailing them to friends and colleagues, have been released. Both videos, titled ‘waterbed’ and ‘bouncy castle’, demonstrate the perils of being caught with a puncture. Once the video has been watched viewers are invited to click through to Goodyear’s dedicated campaign website, www.runonflat.com.

The virals will be ‘seeded’ – introduced to the internet – by Go Viral, an agency that specialises in user-driven marketing campaigns. Go Viral handled Goodyear’s earlier viral marketing program, and the agency reported that these videos were viewed nine million times in nine months, with a million views in the campaign’s first week alone. Go Viral is confident that the latest viral videos will reach their desired target audience in the three intended markets.

19th July 2007/by Tyrepress Editors

Kumho Launches Aroma Tyre in Detroit

(Akron/Tire Review) On July 1, Kumho Tire USA will start a marketing campaign in Detroit to officially launch its Ecsta DX aroma tyre. The multimedia campaign, which will include a rebate promotion, Internet advertising, newspaper ads, billboards and radio spots, will cover the Detroit metro area and most of Michigan, including Ann Arbor, Flint, Port Huron and Toledo, Ohio.

Kumho will also run print ads in regional editions of several national magazines, including Business Week, Forbes, Fortune, Inc., Money, Parenting, Family Fun, U.S. News & World Report, Time, Newsweek and Sports Illustrated. Additionally, Kumho will have a presence at select Detroit-area events this summer, including the Woodward Dream Cruise and the Detroit Grand Prix American Le Mans Series race.

2nd July 2007/by Tyrepress Editors

Double Identity

Followers of contemporary Formula One are well aware that motor racing can often seem more like a wheel oiled business than a sport, and the evidence of sponsorship deals and advertising tie-ins are an ever present companion to spectators either at the racetrack or when watching at home. But the sport wasn’t always this mercantile, and in the early days competitive racing was still a pastime within the reach of well to do individuals. There was a time when all one needed to race was a powerful car, a talented mechanic, some spare cash….and the right tyres.

The owners of vintage performance cars can today still enjoy the thrills of this more gentlemanly age of racing through vintage championship events, and on most weekends throughout the summer months the proud owners of some of the last century’s finest machines can be found thundering around the circuit at race meetings, competing in spectables offering a level of excitement often sadly absent in modern racing.

29th June 2007/by Tyrepress Editors