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You’ll Be Amazed – the Kwik-Fit Fitter is Back

There were – thank goodness – no dance routines or jaunty jingles, and not be a jumpsuit in sight, but in spite of these trimmings being absent the Kwik-Fit fitter burst back onto television sets on the evening of August 18 – after the company responded to customer requests to bring back one of Britain’s most loved advertising icons.

To confess you remember the Kwik-Fit fitter’s original screen debut is to admit you’re getting on a bit – amazingly, it’s been nearly a quarter of a century since the legendary Kwik-Fit fitter first landed in our living rooms on September 11th, 1984. The company says that the fitter has grown up during his absence, and he now represents the face of a new Kwik-Fit.

19th August 2008/by Tyrepress Editors

Pirelli Appoints New Global Advertiser

Wieden & Kennedy Amsterdam are set to start work on Pirelli’s global advertising campaign. The account – reported to be worth £18 million – was awarded following meetings at which creative ideas were discussed. Pirelli has a reputation for creativity and innovation in advertising, making the manufacturer’s signature a highly-prized scalp for W&K.

The iconoclasm of the brand is not lost on managing director of W&K Amsterdam, Lee Newman, who noted the company’s “charisma” and “soul”. Executive creative director for the advertising firm, John Norman was equally taken with the Italian giant’s presence: “We are ecstatic to be partnering with the Pirelli brand. Their heritage of design and provocative style are a perfect match for W&K’s creative approach.”

24th July 2008/by Tyrepress Editors

Toyo Appoints Marketing VP

Toyo Tire U.S.A. Corp. has announced the promotion of Steve Hutchinson to Vice President of Marketing. A veteran of the automotive industry, Hutchinson joined Toyo in April 2006, serving as the company’s Senior Director of Marketing until his promotion on July 1.

During his tenure with Toyo, Hutchinson has expanded marketing and sponsorship efforts, including national television advertising and partnerships with the UFC®, Anaheim Ducks and Pac-10 basketball. Several new products have also been successfully introduced.

10th July 2008/by Tyrepress Editors

Bridgestone Americas Appoints New Communications ED

Current Bridgestone Americas Holding director of Media Relations, Dan MacDonald, was on July 1 promoted to the position of executive director, Communications, effective immediately. In his new role MacDonald is in charge of managing corporate communications and is responsible for providing accurate information about the company, its products and its performance. He is also responsible for managing the company’s corporate image advertising efforts and often serves as the company’s spokesman.

According to Christine Karbowiak, vice president, Community and Corporate Relations, “Dan is extremely deserving of his promotion, having earned the trust of those whose messages he helps communicate and as well as those to whom those messages are delivered. He is a great asset to the Bridgestone Americas family of companies, grounded in good judgment and intent on producing a quality product.”

3rd July 2008/by Tyrepress Editors

Pirelli Appoints New Advertising Agency

Pirelli Tyre has appointed the Tampa, Florida based advertising agency Pyper Paul + Kenny to develop the company’s worldwide branding and creative platforms. PP+K came to Pirelli’s attention through the agency’s work for the Grand American Road Racing Association, whom the manufacturer sponsors.

The Italian firm hopes to develop strategic alliances with the Association and with World Rally Championship through the new appointment. PP+K will simultaneously launch a magazine advertising campaign in various auto-magazines worldwide.

1st July 2008/by Tyrepress Editors

Goodyear Appoints New Airship PR Manager

Not everyone get the opportunity to be the public face for a blimp, but in the US Sara Waldman has taken on this perhaps unique position. Goodyear has announced Ms Waldman’s appointment to the role of public relations manager for the airship “Spirit of Innovation.” In her new position, Ms Waldman will be responsible for strategic and day-to-day public relations, marketing support communications, media outreach, community affairs and scheduling activities surrounding the airship’s operations from its base in Pompano Beach, Florida.

23rd June 2008/by Tyrepress Editors

Unipart Top In Workshop Survey

Unipart Automotive has been voted the most recommended brand for braking in an independent aftermarket survey about brand perception that ranked Unipart brakes as the number one choice by Workshops. The survey listed six leading aftermarket brands and asked respondents what braking brand they would recommend to their customers for fitment on a vehicle; overwhelmingly 59 per cent stated the Unipart brand. GiPA, the aftermarket intelligence organisation, conducted the poll and surveyed workshops including independent garages, auto centres, national and independent fast fits.

Unipart Automotive has launched an advertising campaign to raise awareness of its braking range and the fact that all service products, supplied by Unipart Automotive, have an Original Equipment matching quality guarantee and meet the requirements of Block Exemption. This allows independent garages to carry out servicing and maintenance on a car without invalidating the vehicle manufacturer’s warranty, provided the garage follows the vehicle assembler’s schedules.

18th June 2008/by Tyrepress Editors

Michelin Extends TBWA Advertising Relationship to US

Michelin has announced the selection of the advertising agency TBWA\Chiat\Day New York to represent its Michelin brand passenger car and light truck replacement tyre business in the United States, effective immediately. TBWA currently represents Michelin’s passenger car and light truck replacement tire business in Europe and Asia, and the company has chosen to extend its partnership with the US agency network of TBWA to allow ‘greater global synergies for the brand’ including productivity, speed of operations and operational efficiency.

“TBWA will draw upon their experience with the Michelin brand in other countries,” said Claire Dorland Clauzel, senior vice president Michelin Communication & Brands, member of the Group Executive Council. “Our vision is to continually enhance the effectiveness of our communications and the addition of TBWA will help us achieve that goal,” added Scott Clark, COO, Michelin Americas Small Tires. “With this decision, we have a unique opportunity to expand the integration of our communications teams and energise a new, powerful agency team capable of reaching consumers in ground-breaking, creative ways to drive brand preference and purchase intent for the Michelin brand.”

13th June 2008/by Tyrepress Editors

Goodyear ‘Gets There’ With Award

Goodyear Tire & Rubber Co. and its advertising agencies – McCann Erickson, New York; MPG, Boston; and HFA, Akron – were awarded an Effie Award June 4 for the 2007 Goodyear “Get there” marketing campaign.

The Effie Awards recognize advertising that has had the greatest impact on the advertiser’s bottom line, and celebrate the creative ideas and strategies that make a marketing campaign successful, Goodyear said.

The campaign marked the first time in 20 years that the Goodyear blimp played a lead role in the company’s advertising to communicate the tyremaker’s “values, attitude and commitment to consumers,” according to Goodyear.

9th June 2008/by Tyrepress Editors

National Continues to Support Breast Cancer Care

National Tyres and Autocare is continuing support of cancer charity, Breast Cancer Care. During the month of May, National staff members were encouraging customers to donate £1 to Breast Cancer Care and promoting the charity in all press advertising, with plans to continue to support the charity throughout the year. The charity provides essential services such as a free and confidential helpline, website, discussion forums, courses and one-to-one support sessions.

Tony Neill, Chief Executive, NTA, commented “We are delighted to support the exceptional work carried out by Breast Cancer Care. Cancer touches the lives of so many people and we are proud to be able to raise funds towards providing vital care for cancer sufferers and their families.”

6th June 2008/by Tyrepress Editors

Feddi Ready to “Woo Masses” with 2008 Promo Gift Range

Federal Tyres of Taiwan are proving that mascot Feddi is “much more than an advertising tool or corporate logo” with a range of promotional goods bearing the corporate icon’s grinning visage.

Feddi has come a long way since his “first kick in the womb” in 1893, reportedly helping Federal to interact “physically and psychologically with the public” – so much so that Feddi is now ready “to strike more playful postures to his fans.” Among the promotional items “to accommodate your style and discriminating taste”, Federal list a Feddi Sport Bottle, Ball Pen and Memo Sheet, though surely the highlight of the range is the “cute and cuddly collectible” Feddi Doll, complete with baseball bat.

3rd June 2008/by Tyrepress Editors

Potential Scam Targets SEMA Members, Exhibitors

(SEMA eNews) The International Association of Exhibitions and Events (IAEE) has reason to believe that www.expo-guide.com, a company operating out of Mexico, is targeting SEMA Show exhibitors and SEMA members to purchase a three-year commitment of advertising that is cleverly disguised as an offer of a free directory listing.

2nd June 2008/by Tyrepress Editors

Maxxis Official Tyre Partner of Isle Of Man TT Races

Maxxis has been named as the Official Tyre Partner for the 2008 Isle of Man TT Races, which take place between Saturday, May 24 and Saturday, June 7. Maxxis will enjoy category exclusivity making it the only tyre manufacturer to be officially affiliated to the races and actively promoted by the organisers in all their communications.

The sponsorship package entitles Maxxis to significant trackside advertising, branding on the footbridge crossing the start straight, branding on the start line grandstand, hospitality, prime position advertising in the TT Programme and branding on the press and winners’ enclosure back drops and on the Isle of Man TT website.

9th May 2008/by Tyrepress Editors

Hunter Announces Sales and Marketing Organisational Changes

US based automotive service equipment manufacturer Hunter Engineering has announced two key new appointments from within the company’s ranks.

Dave Smith has been promoted to senior vice president, and Beau Brauer to vice president of marketing. Smith joined Hunter in 1975 as a sales representative in Richmond, Virginia. and was appointed Cleveland regional manager in 1980. Since 1984, he has served as Hunter’s vice president of sales and marketing. During this time he led the growth of Hunter’s field management team and sales and service organisations from 200 representatives to more than 630 today. Similar growth was achieved in Canada. Smith will now continue to manage Hunter’s U.S. and Canadian field managers and sales and service organisations, and provide guidance to Hunter’s marketing department.

Brauer joined Hunter in 2005 as a sales representative in Charlotte, North Carolina. He was named New York regional manager in 2007, responsible for sales, service and national account activities in the region. As vice president of marketing, Brauer is now responsible for all of Hunter’s marketing and advertising department activities.

22nd April 2008/by Tyrepress Editors

Cooper Tire to Sponsor W.E.Rock Crawling Event

Cooper Tire & Rubber Company has announced that it is partnering with the World Extreme Rock Crawling Championship Series (W.E.ROCK) for a competitive off-road event known as the W.E.ROCK All-Stock Nationals presented by Cooper Tires. The All-Stock Nationals will take place 26-28 September 2008, in Hannibal, Missouri.

“Cooper is proud to partner with W.E.ROCK, the world’s largest and most respected rock crawling sanctioning and promotions body, on this first-of-its-kind event for professional and amateur rock crawlers,” said Dave Craig, Director of Advertising for Cooper Tire. “This new event was the result of a close collaboration between Cooper and W.E.ROCK, and is a perfect venue to showcase our Cooper Discoverer tyre brand.”

22nd April 2008/by Tyrepress Editors