IMDA works with Advertising Standards Authority to create new guide for dealers
A new guide for dealers has been created by the Independent Motor Dealers Association to spread best practice for the advertising of ex-daily rental and ex-fleet vehicles. The six-page document has been written with the help and support of the Advertising Standards Authority (ASA), which created consternation among dealers when the ASA upheld an appeal hearing by a consumer concerning two Alfa Romeo Giuliettas.