Gaining a foothold in a new market or securing the best deal on stock is easier said than done. It’s difficult for wholesalers, manufacturers or dealers to be experts in every aspect of the tyre business, and this means that companies often miss out on opportunities simply because they don’t know about them. In such instances you can either accept this limitation – or you can look for someone who can help. This year a new Netherlands-based company, Vimexa Automotive BV, entered the business of helping companies within the tyre, wheel and battery industries find what they want or need. Other automotive products, such as TPMS – a product of growing significance in Europe – may also be introduced into the portfolio. Tyres & Accessories recently met with company founder Rutger Veerman to discover more.