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Yokohama Advan OE on Mercedes-Benz S-Class

Mercedes has selected Yokohama’s Advan Sport V105 MO tyres as original equipment for its new Mercedes-Benz S-Class models. The new S-Class models will come with size 245/50R18 100W.

According to the company, the Advan Sport V105 MO was developed jointly by Yokohama Rubber and Mercedes parent company Daimler AG, and the "MO" mark on the side of each tyre represents Daimler's official stamp of approval. In addition, the tyres' reduced rolling resistance and improved wear resistance meet Yokohama's standards for environmentally friendly products.

23rd August 2013/12,345 Comments/by Tyrepress Editors

Advan V105 – Super-sport meets luxury

International News, News, Product News

With a technical background that includes a stint as a motorsport technician working in the UK 30 years ago, Yokohama’s president went on to share further details of exactly how the new tyre surpasses its predecessor. To improve steering stability, a new "Matrix Body Ply Structure" was developed employing technology fostered through participation in world motorsports. According to the company, weight was reduced while rigidity was maintained, producing more agile handling and more comfortable ride, although this upgrade is not available on all sizes in the range. Meanwhile the asymmetrical, non-directional tread pattern – inside for enhanced performance on wet surfaces, outside for dry – features a new compound created to provide “exceptional” grip.

28th November 2012/by Tyrepress Editors

Thrills and spills in Macau

International News, Motorsport

Three decades after Japanese tyre manufacturer Yokohama began supplying tyres to the Macau Grand Prix, the company returned to the glitz and glamour of what is the Chinese equivalent of Las Vegas to celebrate 30 years of partnership with the event. In order to mark the occasion, Tyres & Accessories was there to smell the rubber and witness the racing action as well as report on the race-to-road developments of the tyre supplier (see separate article in December's magazine for more on this).

28th November 2012/by Tyrepress Editors

Rutter dominant in Macau, taking eighth victory

Michael Rutter secured his place in the history books taking an eighth victory in Macau and dominating the two-wheel action. Using the latest generation Pirelli Diablo Superbike slick tyres from the company’s ‘road race’ programme, Rutter opted for a harder rear compound for his SMT Honda Fireblade which lasted throughout this unique race at the former Portuguese colony. Runner-up Martin Jessopp (Riders Ducati) chose the softer option rear to record a fastest lap at this final International event of the year.

28th November 2012/by Tyrepress Editors

Yokohama extends WTCC supply

The FIA has opted to extend Yokohama Rubber’s supply of Advan tyres to the World Touring Car Championship as control tyre for a further three years, through to 2015. In reporting the continuation of its tyre supply, Yokohama notes that by the time this current deal expires, the WTCC will have run on its tyres for a decade.

20th June 2012/by Tyrepress Editors

Yokohama tyre supplier for GT Asia

At the opening round of the GT Asia championship, held in Malaysia on 25 May, Yokohama Rubber began in its new role as control tyre supplier. The Japanese tyre maker supplied its Advan A005 for dry conditions and the Advan A006 for the wet.

29th May 2012/by Tyrepress Editors

Yokohama control tyre for ADAC GT Masters

Yokohama Rubber has signed up as control tyre supplier to European championship the ADAC GT Masters, which got underway for this season on Saturday. For dry conditions, Yokohama will supply its orange oil-containing Advan A005, and its Advan A006 for the wet.

2nd April 2012/by Tyrepress Editors

Yokohama to supply Irish Touring Car Championship

Yokohama will be the new control tyre supplier for the Irish Touring Car Championship or ITCC starting in the 2012 season. Touring cars have become something of a speciality for Yokohama’s motorsport activity; its Advan range is currently used as the control tyre in the FIA World Touring Car Championship as well as the Russian, Chinese and Scandinavian national iterations.

31st January 2012/by Tyrepress Editors

Advan OE for US A7

The US market 2012 Audi A7, winner of the Motor Press Guild’s “Vehicle of the Year” award at the 2011 Los Angeles Auto Show, will be fitted with Yokohama Advan Sport tyres as original equipment. Announcing the OEM supply deal, Yokohama Tire Corporation’s director of OE sales, Jeremy Kahrs, commented “the 310 horsepower Audi A7 is a sleek, stylish sporty five-door coupe. We couldn’t agree more with the award and are proud the A7 runs on our ultra high-performance Advan Sport tyres. They are a perfect fit.”

25th November 2011/by Tyrepress Editors

WTCC switches to Donington for British round

The second major FIA championship in as many weekends comes to Britain this weekend as the World Touring Car Championship switches from Brands Hatch to Donington. Yokohama has supplied its Advan branded tyres to the series since 2006, and the brand’s UK distributor, Yokohama HPT says it is “eagerly anticipating” this year’s event, believing the change of venue to the revised Donington Park circuit will bring extra interest. This will be the first FIA World Championship event to be held at the circuit since the 1993 European Grand Prix.

11th July 2011/by Tyrepress Editors

New Prius to roll on Yokohama

Yokohama Rubber has begun original equipment supply for Toyota’s new Prius ἀ, or alpha, in the Japanese market. The hybrid car, which went on sale May 13, is fitted with the Advan dB in size 205/60R16 92V.

9th June 2011/by Tyrepress Editors

Yokohama to Promote ‘BluEarth’ at Tokyo Auto show

At the upcoming Tokyo Auto Salon 2011, which begins on January 14, Yokohama Rubber will display a new tyre brand alongside its global Advan range. Known as “BluEarth”, Yokohama says the new line-up is based on the concept of “easy on the environment, people and society.” The full BluEarth range will be displayed at the show, including the top of the line BluEarth-1, the premium BluEarth RV-01 for minivans and the standard BluEarth AE-01 tyre.

12th January 2011/by Tyrepress Editors

Yokohama OE on Audi A7 Sportback

Audi’s new A7 Sportback, released in Europe in Autumn 2010 and now being introduced into global markets, is to be fitted with Yokohama Advan tyres as original equipment. Yokohama Rubber reports its Advan Sport in size 265/35R20 99Y XL has been selected for the four door coupe, the fourth Audi model to be shipped with Yokohama tyres as original equipment.

4th January 2011/by Tyrepress Editors

Yokohama Fattens US Advan Range

Six new sizes have been added to Yokohama Tire’s Advan high performance range in the US. The Neova AD08 line-up has received three fitments, sizes 245/40R19 94W, 265/35R19 94W and 275/35R19 96W, and the S.4 range has also received three new fitments, namely sizes 255/50R19 107W, 275/45R19 108W and 275/40R20 106W.

20th September 2010/by Tyrepress Editors

Yokohama Advan Sport OE on New Cayenne

The latest generation Porsche Cayenne went on sale at the end of May, and Yokohama Rubber reports its Advan Sport has been approved by Dr. Ing. H.c.F. Porsche AG as an original equipment tyre on the luxury 4×4. The Advan Sport will be supplied in sizes 275/45R20 110Y XL and 295/35R21 107Y XL. Versions of the Advan Sport destined for the Cayenne were jointly developed by Porsche and Yokohama Rubber and bear "N-0" and "N-1" markings on the sidewalls indicating Porsche's approval. This latest homologation joins OE approvals for the Porsche 911 Carrera 4, Audi S8 and Bentley Continental as well as various models from Mercedes-AMG.

3rd August 2010/by Tyrepress Editors