At the beginning of 2014, Kings Road Tyres entered a new era. A controlling interest in the wholesaler was purchased by a group involving Chinese European and North American interests, and involving the Sailun Group “indirectly”. Following its sale, the existing management team, led by Adrian Bader, has overseen the development of its brand portfolio, with an increased involvement in the passenger car segment for the commercial vehicle tyre specialist heralded by an agreement to distribute Aeolus-branded PCR and 4×4 products. KRT says this deal, launched at October’s Brityrex show, alongside other investments in its brand portfolio and business infrastructure is setting up leading UK tyre wholesaler Kings Road Tyres (KRT) for a sustained period of long-term growth.