NDI Group is relaunching its Nordexx private label. The tyre distributor says it has developed a new logo as part of its strategy to grow Nordexx in the future. These efforts to create a more distinctive and recognisable brand are being backed up with marketing support for Nordexx distributors and partners.
Private brand Nordexx, from Denmark’s NDI Group, has launched its first all-season tyre for cars and vans. The NA6000 targets “a gap in the market for affordable all-season tyres,” Admir Ramic, Nordexx export manager, tells Tyres & Accessories. The Nordexx brand is exported to 61 countries around the world.
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