Four years after debuting its “Motion for life” global advertising campaign that “celebrated movement” through showcasing a broad range of products and services, Michelin is now “reasserting its innovative brand DNA.” And what better way to do this than with a new campaign. Michelin calls it “On the road and beyond!” UK consumers won’t experience this any time soon, however, with Michelin announcing the campaign’s imminent rollout in just a handful of countries.