Worldwide Olympic and Paralympic Partner Bridgestone has unveiled its new campaign for the Paris 2024 Games with two new UK brand ambassadors: the five-time Olympic Swimming medallist, Adam Peaty, and Olympic Freestyle BMX gold medallist, Charlotte Worthington. “Prepared to perform” will see Bridgestone honour and highlight the diligence and determination of athletes on their way to the Games while supporting them in their preparation. As athlete ambassadors, Bridgestone said Peaty and Worthington “will personify the effort, dedication and perseverance needed to become champions.”