Michelin reports collecting half a dozen accolades at the inaugural Customer Choice Awards held by DriverReviews, the division of online retail subsidiary Blackcircles.com set up to “provide an independent, fully verified and trusted voice.” The brand is outright winner in four of the nine awards categories and highly recommended or commended in a further two.
A new partnership with DriverReviews gives Hankook Tyre UK a means of supplementing its consumer-facing website with user reviews. The fruits of integrating the DriverReviews platform can already be seen on Hankook’s UK site, and the tyre maker plans to roll out the concept in further markets next year.
Goodyear claims an industry first with the launch of a new app that focuses on educating the people who buy, sell or fit Goodyear tyres. Named ‘Go Goodyear’, the free app is aimed at smartphone and tablet users and offers a range of features, including fast access to fitment guides, tyre education, interesting videos and product information. In addition, Goodyear intends to keep users engaged through competitions and quirky items such as a ‘Chamber of Horrors’, and articles on futuristic mobility.
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