Sibur to Strengthen the Strategic Direction of its Tyre Holding
Sibur-Russian Tires’ (SRT) current restructuring programme brings with it a lot challenges. Hundreds of millions have already been invested, meaning some of the company’s figures are in the red. Talking to Tyres & Accessories, SRT’s new director for strategy and business development explains what the Russian market leader is aiming for and where the company is looking for assistance. There is even the possibility that the company could be the subject of a merger talks.
According to Igor Karavajev, director for strategy and business development at Sibur-Russian Tires, increasing the tyre manufacturer’s competitiveness is of utmost importance at the moment. Although SRT still supplies 39.6 per cent (SRT figures) of the Russian tyre market with its products, competitors Nizhnekamskshina (30 per cent) and Amtel-Vredestein (22.6 per cent) are not far behind.