Kwik-Fit Appoints New Business Development and Marketing Director
Kwik-Fit has named Chris Bosworth as business development and marketing director. Reporting to CEO Ian Fraser, in this newly created role Chris Bosworth will be responsible for all Kwik-Fit’s brand development strategy as well as all external and internal communications, including its high profile TV advertising campaigns. Prior to joining Kwik-Fit Bosworth was customer delivery planning director at Orange UK. Reporting directly to the COO, he was responsible for a £600 million subscriber acquisition and retention budget as well as channel strategy and web-channel development.