The days when a handful of well-known brands dominated the tyre market are long gone, and while consumers are now spoiled for choice, this choice comes with one major hitch – gaining an overview of the good, the bad and the ugly in the tyre world is nigh on impossible. All but a few brand names are ‘unknowns’ to the average tyre buyer, and as a result serious manufacturers can easily remain invisible. Faced with this situation, passenger car tyre sector newcomer Aeolus Tyre Co. Ltd is drawing attention to its products through a name synonymous with product quality the world over.