Conti: Labelling beginning to have an effect
There are already signs that European tyre labelling is having an effect on the purchasing decisions of consumers, that’s the view of Continental representatives shared at the company at its recent annual trends briefing in London. Conti’s reading of market response to labelling follows a number of different view proffered by other manufacturer, supplier and retail sources. So far much of the data has suggested that the label is unused or unoffered and so therefore doesn’t have much influence.