Goodyear Blimps Raise Hurricane Relief Efforts
Goodyear is to use its fleet of airships to encourage donations in support of the Hurricane Katrina relief efforts. The only airships with electronic day and night signs, the blimps will use their signs to promote fund-raising efforts from the American public.
Chuck Sinclair, senior vice president of global communications for Goodyear commented: “We talked about the possibility of flying signs over the affected areas, however it was agreed that the best way to offer immediate support is through an awareness campaign to alert the public where donations can be made. We recognise the relief efforts will go on for months, and we pledge our resources in support of these efforts as a way to keep the American public focused on the needs.”