Goodyear Debuts Ad Campaign at Dealer Conference, Renews NASCAR Contract
(Akron/Tire Review) Goodyear Tire & Rubber Co. introduced dealers to a new consumer marketing and advertising campaign that supports an all-new theme for the Goodyear brand: “Get There.”
Larry Mason, president of consumer tyres, officially debuted the new message and accompanying television ads at Goodyear’s annual dealer meeting in Orlando, Florida.