Brickhill: Tyre Labelling to Facilitate Tyre Value Conversation
his last public engagement before completing his transfer to Brussels. Goodyear Dunlop’s new vice president of the company’s EU Consumer Business Unit talked at length on a wide range of subjects including what he sees as “the cornerstone of our branding strategy”; his thoughts on the newly launched Dunlop High Performance Centre and the rest of the company’s retail involvement; Dunlop and HiQ’s roles in the BTCC and his experiences with the company over his time in the UK hotseat. Here, tyrepress.com presents Brickhill’s thoughts on his new role in the company’s EMEA division and his views on tyre labelling. The whole interview will be printed in the May edition of Tyres & Accessories Magazine.