Survey Shows More UK Dealers Recommend Bridgestone 4×4 Tyres
Research conducted by Encircle Marketing between April 2009 and February 2010 has revealed dealers recommend Bridgestone 4×4 tyres almost twice as often as the next most recommended brand. The survey showed that Bridgestone’s 4×4 tyres are recommended 18 per cent of the time, far ahead of the nearest competitor at 10.4 per cent. Dealer recommendation – widely accepted to be a key factor influencing customer purchase choice – was also found to be stronger for premium brands, with a 60 per cent recommendation rate versus budget brands.