Stapleton’s gets retailers geared up for SUV/4×4 growth
At the start of the year, the British car industry revelled in optimism that an all-time vehicle production record would be achieved by 2020 in the UK. The 900,000 cars rolling off the UK’s production lines in the first half 2016 – a sixteen-year high and 13 per cent up on the same portion of 2015 – gave more reason to be hailing this new dawn, and while a significant measure of doubt was added by Brexit, the figures suggest that the growth has come with premiumisation and a sustained boom in SUV manufacturing. High-end marques such as Range Rover drive this new demand and have made the UK Europe’s second biggest premium car producer. In 2010, the premium sector accounted for just 34 per cent of UK production; should trends continue, by 2020 this figure is expected to hit 54 per cent, with SUV and 4×4 models a big part of this.