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How the electrification of SUVs is being reflected in the tyre market

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In recent years, the SUV tyre market has evolved significantly, reflecting growing consumer demand for versatility, performance, and sustainability across diverse driving conditions. Professionals in the automotive and tyre industries can’t miss the surge in popularity of all-season and all-terrain tyres, such as the highly praised Michelin CrossClimate 2 (which was, of course, WhatTyre’s all-season SUV Tyre of the Year 2023). Larger tyre sizes, like 19-inch variants, are also trending, offering improved handling and stability, while the rise of electric SUVs has fuelled demand for low-rolling-resistance tyres—often paired with noise-reducing technologies—to maximize battery range and enhance cabin comfort. Staying competitive in this dynamic market requires a keen understanding of these intersecting trends, which is why the April edition of Tyres & Accessories pays particular attention to the SUV tyre segment.

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Related news:

  1. 4×4 tyre sales remain strong, but SUV sub-segment growing twice as fast
  2. All-season tyre growth, especially for premium brands – GfK
  3. Some all-season 4×4 tyre sales growing despite lockdown
  4. 4×4 and SUV tyre sales down 12 per cent
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Goodyear wins, comes last in SUV tyre test

SUVs and 4x4s are popular in the UK, and even though most spend their entire lives on sealed roads, a sizeable number of drivers demand tyres that will see them good should they ever encounter gravel, sand or grass. Auto Bild Allrad has compared ten SUV tyres in size 255/55 R18. Nine brands in total, with Goodyear represented twice – although it probably thinks once would have been enough.

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Related news:

  1. Test-winning winter technologies: Goodyear launches UltraGrip Performance+ SUV
  2. Asphalt & adventure – Auto Bild Allrad tests 235/55R19 tyres
  3. SUV winter test: A win for Goodyear, budget tyre dangerous
  4. Auto Bild tyre test: Double victory for Goodyear
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Yokohama promotes versatility of 4×4 tyre range ahead of G018 launch

While Yokohama already describes its 4×4, SUV and CUV range as “comprehensive”, the company is promoting the versatility and all-terrain nature of the line-up ahead of the arrival of the A/T 4 G018 later in 2025. According to Yokohama, the G018 is “a brand-new all-weather tyre that offers superior traction, high durability and long tread life.”

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Related news:

  1. Yokohama develops SUV range in line with segment growth
  2. Yokohama USA launches Geolandar A/T XD pickup truck tyre
  3. Yokohama launches Geolandar A/T XD in North America and Australia
  4. Yokohama renews Geolandar tyre supply deal with Team Mitsubishi Ralliart in Asia Cross Country Rally
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Michelin tyres seen on new Volvo EX30 Cross Country

Launched at “a secluded winter cabin in the north of Sweden”, the EX30 Cross Country is reportedly “designed for people who want big experiences from their small, fully electric SUV”. Full UK details are yet to be released, but what we can learn from official sources is that is that it has larger wheels and can been seen driving on Michelin tyres.

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Related news:

  1. All premium products “highly recommended” in Offroad 4×4 winter tyre test
  2. Michelin launches bespoke European CrossClimate 2 all-season tyre
  3. Yokohama launches Geolandar A/T XD in North America and Australia
  4. Asphalt & adventure – Auto Bild Allrad tests 235/55R19 tyres
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Six-wheel Ford Ranger conversion rides on Continental

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Ulterio Motiv, a newly launched sister company of South African armouring firm, SVI Engineering, has launched its most affordable product to date a six-wheel conversion of the Ford Ranger. Founded in 2022, Ulterio Motiv focuses on delivering “exceptional and thrilling products tailored specifically for buyers with distinctive requirements.”

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Related news:

  1. General Tire Grabber AT3 OE on Ford Ranger Raptor
  2. Ford starts exporting cars from South Africa to Europe
  3. Conti Maintains 32% European OE Market Share in 2009
  4. Conti South Africa Investing in Capacity
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Sumitomo USA recalls 150 Falken tyres

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In America, Sumitomo Rubber USA, LLC (Sumitomo) is recalling certain Falken WildPeak AT4W size 275/60R20 115T tyres. According to documents filed with the US National Highway Traffic Safety Administration (NHTSA), 150 tyres are affected.

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Related news:

  1. Falken recalls certain Wildpeak tyres in the USA
  2. Hercules tyres recalled in Canada, for second time
  3. Falken OE on Subaru Crosstrek Hybrid
  4. >300 Hercules Terra Trac tyres recalled
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Tyres & Accessories Magazine November 2024 issue available to read or download

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In the November 2024 issue of Tyres & Accessories, now available as an e-paper for Tyrepress subscribers, we take a look at the 4×4/SUV tyre segment and the garage equipment sector. Also featuring the latest news and analysis from the international tyre business, this issue includes a special focus on the UK, with a report from the NTDA Tyre Industry Conference 2024 and the winners of this year’s Tyre Industry Awards. Non-subscribers can gain access to Tyrepress with a print or online subscription. Tyre professionals can take advantage of the current Tyrepress Membership offer, helping to drive business online and stay informed with the industry’s leading magazine and websites.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Tyres & Accessories January 2024 issue available to read online now
  3. Read and download Tyres & Accessories Magazine April 2024 now
  4. Read or download Tyres & Accessories Magazine August 2024 issue
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Yokohama 4×4 tyre range offers all-weather driving options

Yokohama

As the UK heads towards the wet winter months, Yokohama has a broad range of tyres for all-weather driving. Equally capable of tackling all terrains and mud, while delivering excellent fuel efficiency, comfort and safety performance, the Geolandar A/T G015 is proving to be the tyre of choice for more-and-more SUV owners.

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Related news:

  1. Hankook Dynapro tyre range offers high performance on and off the road
  2. Kumho keeps eyes on road with 4×4 tyre range
  3. Hankook’s 4×4 tyre range: tough in all terrains
  4. Kumho 4×4, SUV tyre integrate passenger car tyre technology
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Kumho 4×4, SUV tyre integrate passenger car tyre technology

The rise and rise of the SUV has been the dominant feature of the European car market in recent years, with increasing numbers of SUV drivers demanding a wider variety of performance features, from on-road performance to off-road traction. This has resulted in the introduction of new products to Kumho’s SUV/4×4 line-up such as Ecsta PS71 SUV and Road Venture AT52 and significant range extensions to established patterns.

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Related news:

  1. Kumho keeps eyes on road with 4×4 tyre range
  2. Hankook Dynapro tyre range offers high performance on and off the road
  3. Hankook’s 4×4 tyre range: tough in all terrains
  4. Recent all-terrain pattern extends Kumho 4×4 range
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Hankook’s 4×4 tyre range: tough in all terrains

Hankook

Hankook offers an extensive range of powerful performance tyres built for the wild, ensuring confident and controlled off-road driving. Offering optimum all-terrain capability designed specifically for off-road vehicles, Dynapro, Hankook’s core 4×4 tyre collection, comprises of the Dynapro MT2, an all-season off-road tyre, Dynapro AT2, a 4×4 and SUV tyre, and the newest addition to the Dynapro family, the Dynapro AT2 Xtreme – tough in all terrains.

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Related news:

  1. Hankook Dynapro tyre range offers high performance on and off the road
  2. Hankook tyres help set altitude record
  3. Kumho keeps eyes on road with 4×4 tyre range
  4. Tavistock General Tire dealer donates tyres to Dartmoor Search & Rescue Team
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Davanti Tyres expands off-road range with the launch of the new Terratoura Mud Terrain 4×4 tyre

Davanti Tyres has added a new tyre to its off-road lineup: the Terratoura Mud Terrain (M/T). The new 4×4 tyre was specifically engineered to conquer the toughest off-road terrains with ease, the tyre brand states. The Terratoura M/T features an aggressive tread pattern and advanced, rugged construction. Overall, the tyre is designed to enable off-road exploration in a variety of challenging conditions. The Terratoura M/T is now available in 15-20-inch sizes.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Algarve Product Experience extends Davanti’s first-year hot streak
  3. North West 4×4 Response fits Davanti Terratoura tyre
  4. ‘Huge opportunity’ for mid-range, quality tyres – Davanti sales director
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Winter tyres for SUVs – 5 top products in Auto Bild Allrad test

Although many owners rely upon it, the added traction of four-wheel drive doesn’t suffice alone to ensure safe driving on snow or ice. Fitting the right tyre is just as important, arguably more so. Winter tyres are a niche product in the UK, but unbeatable for anyone who needs grip in these harshest of conditions. To help you select the right product, Auto Bild Allrad tested 12 brands of size 245/45 R18 winter tyres for SUVs and 4x4s in a range of conditions. The test team also entered a summer tyre into the fray to highlight the massive difference in capabilities between regular and winter tyres in certain conditions.

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Related news:

  1. SUV winter test: A win for Goodyear, budget tyre dangerous
  2. Test-winning winter technologies: Goodyear launches UltraGrip Performance+ SUV
  3. Auto Bild Allrad tests winter SUV tyres
  4. Asphalt & adventure – Auto Bild Allrad tests 235/55R19 tyres
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>300 Hercules Terra Trac tyres recalled

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In the USA, 332 Goodyear-produced Hercules Terra Trac AT X-Venture tyres are being recalled due to a sidewall marking error. According to documents filed with the US National Highway Traffic Safety Administration (NHTSA), the tyres in question feature a “Tire Identification Number (TIN)…missing the required date code (week and year code).”

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Related news:

  1. Cooper Tire recalls certain Cooper and Hercules-branded tyres
  2. Cooper Tire: More than 430,000 tyres recalled in USA
  3. Continental recalls 12,000 car tyres in the US
  4. Hankook: UK/Europe unaffected by US OE tyre recall
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Battle of the Scorpions: AutoBild compares the performance of Pirelli’s SUV tyres

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As a kind of search for the best SUV tyre solution, AutoBild Allrad pitted seven models from the same manufacturer – in this case Pirelli – against each other. The test specifically compared 255/55 R19 products on dry and wet roads, including their respective aquaplaning safety as a separate sub-discipline, as well as in winter conditions, off-road use or in terms of their environmental properties. “There is no one tyre that can do everything,” was the final conclusion.

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Related news:

  1. SUV all-season test: Auto Bild Allrad finds 5 excellent tyres
  2. Pirelli develops bespoke Scorpion Zero for Land Rover Defender
  3. One test, two winners – AMS compares EV-specific tyres with conventional flagships
  4. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
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Radar Tyres launches run-flat, bulletproof 4×4 tyres in South Africa

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At the end of August, Radar Tyres hosted a dealer event in Krugersdorp, South Africa, titled “Mission: African Terrain,” where the company unveiled its Renegade AT Sport and Project SafeDrive line-ups. The latter includes key run-flat sizes and a bulletproof tyre range named “Radar Renegade Ultra”. The Krugersdorp event attracted over 150 attendees including key dealers from South Africa and Zimbabwe.

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Related news:

  1. Petlas extends 4×4/SUV tyre range, offers run-flat tyres
  2. Omni expanding mud terrain range
  3. General Tire Grabber AT3 OE on Ford Ranger Raptor
  4. Omni United Radar EV tyre strategy
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