Micheldever Tyre Services has launched 4site4x4tyres.co.uk – a new website designed to help the firm’s customers sell more 4×4 tyres as well as provide expert advice and guidance to 4×4 and SUV owners. The site follows in the footsteps of Micheldever’s successful TyreClick venture, which in many ways is the passenger car orientated equivalent. However, company representatives told Tyres & Accessories that the 4×4/SUV tyre sector demanded a greater emphasis on quality impartial technical advice.