After gaining a favourable response from its SummerStar and WinterStar tyre lines and in response to market demand, Point S Development has added an all-season product to its private brand range. The new tyre is called the Point S 4 Seasons and, as is the case with the existing private brand lines, is designed and manufactured by “one of the largest manufacturers in Europe.” Although Point S Development doesn’t disclose the identity of this tyre maker in its announcement of the 4 Seasons’ launch, it is well known that the retail network collaborated with Continental (which recently launched its first all-season tyre for Europe, the AllSeasonContact) to develop its private brand.