The tyre retail system in countries like Norway, Sweden and Finland presents a fairly unique brand of independent tyre retailing. Perhaps the best demonstration of this can be found in the example of Nordic retail group, Dekk Partner. Tyres & Accessories met the group’s managing director, Leif Kristiansen, and asked what other national markets can learn from the tyre trade in the north of Europe.
The success of the Dekk Partner retail group is quite possibly the European tyre industry’s best-kept secret. Think this is an exaggeration? Just look at the numbers. The group’s collective turnover is expected to reach up to 300 million euros in 2005. In recent years the Nordic tyre retail group has seen its geographical spread, number of branches and, consequently, its turnover grow dramatically.