Cooper Launches New Corporate Identity at SEMA
Cooper is celebrating the premiere of a new look that the company says is designed to embody its “position as a leading tyre brand.” The new look was unveiled at a press conference held at the SEMA exhibition in Las Vegas. “The transformation of our brand reflects our uncompromising commitment to compete with the best in the world as a manufacturer and marketer of great tyres for all consumers, regardless of what they drive, on the road or off. It’s time for our logo to reflect the exciting things we’ve been doing at Cooper, and SEMA is the perfect venue to unveil our new image,” said Tom Dattilo, chairman, president and CEO.