The alloy wheel aftermarket in the UK has seen a number of changes over the past decade many of which are continuing today. If we go back 10 years, the majority of the wheels sold were sold by tyre dealers. Admittedly, not every tyre dealer felt comfortable selling alloys and many shied away from what they perceived as potential technical problems, but for those who did, it was a nice little earner. The market potential was not lost on the Auto Accessory stores and they began to make inroads.
What was worse from the tyre dealers’ viewpoint was that the Auto Accessory stores more often than not offered a wheel and tyre package, so not only was the tyre dealer losing the wheel sale, but the tyre sale as well. One of the people who supplied information for this article – and I pass on my thanks to those who contributed, whether they asked remain anonymous or not – estimated that nine out of 10 Auto Accessory store sales were wheel and tyre packages, with customers either fitting the wheels themselves, or going to local garages for fitment. Apart from the loss of business for tyre shops, fitting tyres at home offers potential for incorrect fitments, wrong sizes and so on.