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Following a successful Autozum in Austria between 21 and 24 January Sailun is likely to give its Atrezzo ZSR tyre its Italian debut at Autopromtec in May. According to Sailun, the UHP-orientated Atrezzo ZSR was the main focus of the company’s show-stand earlier this year, but the Shandong Province, China-based tyre manufacturer also exhibited other passenger car and light truck patterns too.
Sailun has announced that it has become the exclusive automotive sponsor of global charity World Child Cancer. The charity is dedicated solely to addressing the global inequality in diagnosing and treating children with cancer. Of the more than 200,000 children who develop cancer worldwide each year, 80 per cent are from low or middle income countries where fewer than five per cent will survive. The survival rate in high income countries is 80 per cent.
Sailun spent 2014 supporting the growth of its passenger car tyre range, with a number of dealer and tyre testing events, as well as prominent stands at the world’s biggest tyre fairs. Having appointed ex-Kumho technical director, Thomas Jang in November 2013 to oversee the development of its PCR products, Sailun’s European operation has also worked to support its dealers, increasing its business development staff based in Solihull, and co-hosting events such as a week of tyre testing at the historic Lohéac circuit and one for winter tyres in at the Alpine track in Val d’Isère, both with French distributor, Distri Cash.
Tyre manufacturer Sailun showed its commitment to the US market by bringing online its tariff-beating Vietnam plant earlier in the year. Now, at an event co-hosted by distributor DistriCash in the picturesque Brittany village, Lohéac, France, the manufacturer has demonstrated its growing response to European markets’ performance demands with its latest ultra-high performance tyre, the Atrezzo ZSR.
Liverpool-based wholesaler Kirkby Tyres & Wheels reports that its brands continue to perform well in the UK market, with new Double Coin sizes, solid Sailun performance and the new Longmarch range making the headlines.
April reports of the Sailun Group’s move to raise capital of “up to 1.2 billion yuan” (c. £114 million) through the private placement of shares is just the latest positive step in the development of a name still in its adolescence. While the merger with Jinyu in 2012, only its tenth year in existence, placed the company alongside larger manufacturers in China, overseas developments have followed, with a large factory in Vietnam online since February. Developing a European base has also come quickly, with Sailun establishing an office headed by managing director Martin West in Solihull by 2010, who has worked quickly to build partnerships with local wholesalers in the various European markets. Meeting West in Solihull, Tyres & Accessories asked how corporate growth has informed Sailun’s approach to the European market.
Sailun Tyres has expanded its European team with the appointment of Michael Eckert as senior product marketing manager (Europe). Eckert has more than 18 years’ tyre industry experience that covers various roles at Michelin and, most recently, Hankook. These positions include a number of senior roles related to truck tyres, racing and motorsport teams and responsibility for original equipment.
Sailun’s Vietnam factory, its first manufacturing facility outside China, is now fully online having opened officially opened on 30 November. The factory is currently expected to supply 7.8 million tyres annually to the Middle East, South East Asia and South America, employing 850 people.
Tyre manufacturer Sailun has confirmed to Tyrepress an “indirect interest” in Kings Road Tyres. While the direct players in the investment group have yet to be fully confirmed, Sailun’s indirect interest gives some indication of potential tyre industry figures involved in the partnership, confirmed to involve Chinese, European and North American interests.
Starting 1 January, Farnese Pneumatici S.p.A. has taken over as Italian-market distributor for Sailun Tyres (Europe). The Vetralla-based wholesaler will distribute Sailun’s passenger car, 4×4, winter and light commercial vehicle ranges. Announcing the deal, the wholesaler’s sales and marketing director, Rinaldo Farnese, commented: “Our nationwide network of depots, dealers and sales agents makes us an excellent national fit with Sailun.”
Sailun has announced the appointment of Thomas (WookChoon) Jang as the latest tyre developer to join its European head office team in Birmingham. Jang will specialise in the development of products for the Sailun passenger car and light commercial vehicle tyre range.
Sailun says the last three years have seen it establish a stronger truck tyre presence in Europe, from what it describes as “a relatively very low” base. The company states that its approach has been through research and development, epitomised by the creation and growth of a 400-strong Technical Quality and Research Centre at its company-owned manufacturing plant in Qingdao.
Kirkby Tyres’ Commercial Vehicle Show stand gave over a large proportion of its Hall Five space to displaying Sailun Tyres’ 16-strong range of TBR tyres. One of major UK distributors of truck, agricultural, plant and quad tyres, Kirkby are the sole distributor of Sailun truck tyres in the UK and Ireland. The distributor was pleased with the number of enquiries about the range, and went as far as to say that it was “our best ever.”
Sailun Tyres has developed the services offered by its online order portal, with European customers now able to track containers and view order details. Each user can now access their own Sailun Order Dashboard, from which the new features can be accessed.
A new strapline will soon represent Sailun Tyres. The phrase the company will introduce is “with you through every turn”, a strapline developed following a series of North American research exercises involving consumers, dealers, distributors and competitors.
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