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In 2015, the implementation of Sailun Plus, the Kirkby and Sailun TBR dealership network, was a huge step forward for both parties and something led to demonstrably strong sales growth for both the tyre wholesaler and the brand.
Sailun Jinyu will begin its new football perimeter advertising agreement with the English Premier League in this weekend’s matches, having signed an initial commitment to 10 games. Its advertisements will appear on the pitch perimeter hoardings at Stoke City’s Bet365 stadium and The Hawthorns, home to West Bromwich Albion, on 20 August, with a second showing at the latter ground on 28 August.
Sailun states that it has boosted sales growth and market share “in many European countries” since the introduction of its new car and truck tyre distribution strategy in 2011. The cornerstones of this strategy, which the manufacturer describes as “relatively simple” with “several key interlocking components”, including the full range of Sailun car, truck and bus, summer, winter, and all-season tyres will be demonstrated on the Sailun stand at Reifen 2016: Hall 7, stand 7D20.
Sailun recently invited a number of key customers from across the country to experience the performance of its tyres in track-day conditions. The event, run in association with well-known national wholesaler, Bond International was held at the Everyman Racing Driving Experience in Prestwold near Loughborough in Leicestershire. As well as being an excellent opportunity to demonstrate its products, the Sailun track day also presented the opportunity to take part in Bond International’s 50th Anniversary celebrations which are taking place this year.
Sailun-Jinyu Group has denied reports in Turkish newspaper Hürriyat suggesting the firm is planning on establishing a tyre factory in Turkey by 2020. The Hürriyat report, dated 5 March, said Sailun is planning to set up a joint-venture tyre factory in Turkey with its Turkish distribution partner there, Yeslas.
The Sailun Jinyu Group has informed the Shanghai Stock Exchange about plans for its wholly-owned Vietnamese subsidiary, Sailun (Vietnam) Co., Ltd, to invest up to US$200 million in all-steel belted tyre and off-highway tyre production. At a meeting held on 8 December, the Sailun Jinyu Board of Directors unanimously approved the project.
Sailun Tyres has launched two new passenger car tyres developed particularly for the European market in an event held in the Brittany village of Lohéac, France. The tyres both appear in the company’s Atrezzo PCR line; the Atrezzo Elite asymmetrical high performance tread and the Atrezzo Eco, designed as a more eco-friendly alternative to sit below the Elite in terms of size profile. Compared to their predecessor, the 90-size SH-402, the tyres both have patterns in keeping with current market trends. During the presentation of the two new tyres, Sailun also gave details of its first all-season tyre, the Atrezo 4 Seasons, which has also been launched in five sizes. The event follows Sailun’s collaborative events in Lohéac and Val d’Isère with its French distributor DistriCash, though this time the manufacturer was “standing alone,” in the words of Sailun Jinyu (Europe) managing director Martin West, with guests attending from across Europe.
Sailun has invited its key distributors and partners to participate in its six-month World Child Cancer (WCC) Challenge. Aimed at distributors in the EU, but not discounting partners from other regions, the Sailun WCC Challenge tasks is to raise as much money as possible between 1 November 2015 and 30 April 2016.
Maxam has announced its strategic intent to grow global sales and market shares following completion of an intensive review of its operations. One result of this review has been the move of the operational support team from Luxembourg to Birmingham, where it will link up with the Sailun Jinyu European team, and stand in very close proximity to the nearby Sailun European Research and Development facility. In order to achieve its overall objective, the OTR tyre manufacturer has also planned number of initiatives.
Sailun became the exclusive automotive sponsor of the global charity World Child Cancer this year, and its UK distributor has announced a donation scheme to support the manufacturer’s sponsorship deal.
Sailun has launched a new European website, which the company says offers “a striking visual interface and clear, user-friendly navigation”. In addition, www.sailuntyre.eu is said to show Sailun’s global branding while showcasing the firm’s EU line-up.
Ivan Majsky has joined Sailun as sales director for Central and Eastern Europe. He brings with him 20 years of experience in tyre sales, most recently as head of Cooper Tire & Rubber’s CEE sales office, from June 2007 to December 2014. His tyre industry career began at Continental Matador, where he worked as a sales manager between 1992, and 1998, and Majsky subsequently held positions with Al Dobowi and Hercules Tire.
Sailun will display its latest range of patterns from a 96m2 stand in the Bologna Trade Fair Centre’s Hall 15 during Autopromotec (20-24 May 2015). The stand will be supported jointly by the manufacturer and its Italian distributor, Farnese.
Kirkby Tyres has revealed its plans to support its Double Coin and Sailun product ranges from two different stands at this year’s CV Show. Both brands will be exhibited on dedicated, neighbouring 84m2 stands separated by a walkway in Hall 3, with Kirkby staff participating on both stand 3D79 (Double Coin) and 3C70 (Sailun Tyres). The CV Show is held annually at the NEC, Birmingham, and takes place on 14-16 April.
In conjunction with its Italian car and truck tyre distributor, Farnese, Sailun Tyres has confirmed it will have a 96 square metre island stand at the 2015 Autopromotec Show. Located in Hall 15, the Sailun stand (stand E18) will feature the whole range of existing passenger car and truck tyres. In addition company representatives suggest there will be “some new surprise packages!”
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