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Sailun Group is investing just over RMB 2 billion (£226 million) to increase truck tyre capacity at its Liaoning, Shenyang Province plant by 3 million pieces a year. The company’s wholly-owned Sailun (Shenyang) Tire Co. Ltd. subsidiary broke ground on the project on 1 March.
TBC Brands, one of the largest distributors of private brand tyres in North America, is offering an enhanced Sailun Advantage truck tyre warranty. According to the company, the new warranty programme is a “game-changing” combination of outstanding quality, competitive pricing, expansive product selection, enhanced warranties and multiple retreads.
The Sailun Group is investing around RMB 1 billion (£110.6 million) to boost passenger car tyre capacity at its factory in Dongying, Shandong Province to 27 million tyres a year. This growth will take place as part of Sailun’s ‘HP Tire Expansion Project’ and is considered a “necessary guarantee for the group to impact the domestic mid/high-end OE market.”
In order to support China’s anti-coronavirus epidemic actions, the Sailun Group has donated 10 million yuan to the Qingdao Red Cross for emergency assistance and to help mitigate the spread of the virus. Of the 10 million yuan donation, 4 million yuan came from the group’s management team and employees.
On 11 January, Sailun Tire and production car drifting series D1 Grand Prix (D1GP) signed their official partnership for the 2020 season, solidifying Sailun as an official strategic partner and tyre supplier for what many consider to be the world’s top international drifting event.
The joint venture between Cooper Tire & Rubber Company and Sailun Vietnam Co, Ltd has produced its first tyre. ACTR, facility located near Ho Chi Minh City, Vietnam.
Sailun Tyre has introduced a new six-year product guarantee on all of its Sailun and RoadX truck tyres. The guarantee is valid as of 1 November 2019. Janis Amolins, sales director, Sailun Group Europe, said the guarantee “underlines the confidence and belief we have in the quality, performance and durability of our tyres.”
Groundbreaking took place earlier this month for the China (Dongying) Intelligent Connected Vehicle (ICV) Test Site project, a joint venture between FAW Group, Dongying City and Sailun Group. The ceremony was attended by more than 200 people, including Sailun chief executive officer Yuan Zhongxue.
The three days of drifting excitement that was the China Drifting Cup Grand Prix (DCGP) came to an end on 13 October, with the Sailun Drift Team crowned champion of the Singles, Drift-Chase and the Manufacturer’s Cup categories. Sailun Group says these results highlight the combined performance of the vehicles, drivers’ capabilities and the “fine-tuned product design” of the second-generation Sailun FG1 race tyre.
Spanish tyre distributor Grupo Soledad has entered into an agreement with Sailun Tyre that gives it exclusive distribution of the Sailun brand in Spain and Portugal. The distribution agreement was signed by the Sailun Group’s European management and José Pérez, commercial director of Grupo Soledad.
Sailun Group Co., Ltd. has issued a new timetable for the completion of its project to add capacity for larger rim passenger car and light commercial vehicle tyres at its Dongying factory in China. The self-funded investment to add 15 million units of capacity will now be implemented by December 2020 rather than this year, as originally planned. According to Sailun Group, the level of investment in the project and proposed usage of the funds remains the same.
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.
Andreas Wilmsmeier has joined Sailun as the company’s new business development manager for Germany, Austria, Switzerland and Benelux. In this role, he reports directly to European sales director, Janis Amolins.
Cooper Tire & Rubber Company is to form a joint venture with Sailun Vietnam Co, Ltd to build a 2 million capacity truck and bus radial manufacturing plant. Subject to closing and government approvals, the facility will be located near Ho Chi Minh City, Vietnam, at the site of Sailun Vietnam’s existing operations, which early in 2018 signed an offtake agreement to produce Roadmaster, Dean and Starfire brand tyres for Cooper. The new announcement represents the latest move in a series of cooperative moves between the two firms – Sailun Jinyu invested in joining Cooper in its GRT JV in September.
As of today, Sailun’s ticker symbol on the Shanghai Stock Exchange has changed from ‘Sailun Jinyu Group Co., Ltd.’ to ‘Sailun Group Co., Ltd.’. The tyre maker’s securities code remains 601058.
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