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According to a report in the Taipei Times, Cheng Shin Rubber has ambitions to overtake Yokohama rubber and become the world’s eighth largest tyre manufacturer.
The company hopes to achieve this by tapping into the fast growing Chinese car market and it has already signalled its intention to increase expenditure at its R&D operation in Kunshan, Jiangsu Province, China.
One of the UK’s largest utility companies, Anglian Water, has renewed its tyre service contract with ATS Euromaster for the 13th consecutive year because of its team’s expertise and excellent customer service.
The new contract also sees the business maintaining its Michelin tyre policy for the car & van fleet. Since fitting the premium rubber, Anglian Water has recorded fewer tyre replacements and reduced levels of fuel consumption – important factors in its overall ambition to lessen its environmental impact.
Toyo Tires has revealed the latest test driver to join its ranks is none other than BTCC and British GT ace, Tom Onslow-Cole. As well as being a well-known driver in his own right, the popular Surrey wheelman is also the head coach for motorsport’s governing body, the MSA.
Bridgestone China, officially opened its latest truck and bus radial tyre plant in Shenyang, China on 24 September. The opening comes a year after Bridgestone said it would triple investment in the site from US$99 million to nearly $300 million.
The development of the winter tyre market has been a topic of discussion for years now. During the last decade this niche segment has experienced significant growth (see chart 1). And while winter tyres still only account for between one and two per cent UK replacement market share, that isn’t the case across Europe where winter tyre share exceeds 50 per cent. Besides, that doesn’t negate the safety benefits these products offer. Neither does it undermine the retail opportunities available to the trade. And of course the development of winter tyres – as with summer tyres and other products – is best done in partnership with original equipment manufacturers.
With all this in mind, it is no surprise that premium-focused manufacturer Pirelli invests what it does in the development, distribution and crucially the communication of the benefits of winter tyres. For example Pirelli held a series of experience events earlier this summer in order to not only explain but also demonstrate the benefits of winter tyres to market customers and partners. Tyres & Accessories attended one such event at Tamworth Snowdome and learnt how strong Pirelli is in this segment and experience the difference winter tyres make – especially on luxury 4x4 vehicles.
With the introduction of its latest drive axle tyre, Michelin has become the first tyre maker to offer tyres with an ‘A’ label rating for rolling resistance on all truck axle positions. The tyre maker now calls its X Line Energy line-up – of which more than 200,000 units have been sold since its introduction in January 2013 – its “triple A” range. The latest additions to the X Line Energy range are on display at the IAA Commercial Vehicles show in Germany this coming week.
Safety is the key focus of a new advertising campaign Bridgestone launched in six key European markets this month. The claim “There is only one part of your car’s safety systems that actually touches the road” takes centre stage in this multi-channel campaign for the UK, German, French, Italian, Spanish and Polish markets.
Rice husk waste once headed for landfills is now helping The Goodyear Tyre & Rubber Company produce fuel-efficient tyres. Goodyear today announced it will utilise ash left over from the burning of rice husks to produce electricity as an environmentally friendly source of silica for use in its tyres.
Kinforest Tyre Co. Ltd. – a Chinese company whose brand portfolio (led by Kinforest) is imported in the UK by various wholesalers including Micheldever – were promoting the performance of their products during the Citexpo show in Shanghai.
As well as raising the profile of its brands in general, Crown Tyre launched its new Evermax brand at Citexpo. According to company representatives, the parent brand Crown Tyre is offering “several new products under its existing Gremax brand, but is also introducing the Evermax name as well.
Spanish-based Membat exhibited at Citexpo for the third time this year. The company, which has been in business 10 years now, established its Membat private brand five years back. Demonstrating its private brand pedigree, the company owns the brand name, the moulds and has registered its patterns, which the firm is proud to say are designed in Spain. Production of Membat tyres began in 2012 and so these tyres are therefore entering the third year of manufacturing now.
The Altenzo tyre brand, which is owned by Chinese alloy wheel maker PDW Group, used Citexpo 2014 as the platform for a world-first addition to its UHP range.
The show saw the long-awaited release of the Altenzo Sports Comforter in 245/25 R22, which according to the company makes the firm the first in the world to make this size available for mass production.
Marangoni Retreading Systems has hosted an event dedicated to its premium retread line: Ringtread Blackline. 25 customers from throughout Europe were selected as the most important representatives of the Ringtread System Network, meeting in Germany, nearby Henstedt Ulzburg.
The Northern Ireland Tyre Safety Association (NITSA) in partnership with the PSNI and the National Tyre Distributors’ Association (NTDA) has announced that the 2014 Tyre Safety Week will take place from 6 – 12 October. This year’s Tyre Safety Week campaign is focusing on educating the public of the potential dangers of old tyres and urging people to check their tyres.
More than three years ago, Continental stated that rubber sourced from the Russian dandelion was of “great interest” to the company as a potential substitute for natural rubber in its tyres. It commenced a joint research project with the Fraunhofer Institute for Molecular Biology and Applied Ecology and reported a breakthrough late last year. Now, at Continental’s press conference at the start of the IAA Commercial Vehicles show in Germany, Tire division head Nikolai Setzer has introduced the brand under which the company will market its dandelion rubber products.
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