Pirelli’s greatest product hits of 2016
As far as the best-known Italian tyremaker is concerned, 2016 will be remembered as a very significant year for Pirelli with the company launching its all-new P Zero, continuing its involvement in Formula 1, sponsoring the Prestige and Performance Competition at Salon Privé once more, as well as completing the Cinturato family with the all-new Cinturato Winter.
The new P Zero was launched back in April at Estoril circuit in Portugal, and this was followed by a UK launch in May at Silverstone reinforcing the track to road concept of Pirelli tyres, which is at the heart of the company’s philosophy.