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Vredestein is a tyre brand with a pedigree stretching back to 1909, and with a range including products designed with vintage cars in mind, such as the Sprint Classic, Snow Classic, Grip Classic and Transport Classic, it sees itself having much in common with the Mille Miglia classic car rally. This affinity is now an official connection, as the two parties have entered into a sponsorship agreement covering the period from 2017 to 2019.
A new report prepared for Australian Tyre Recyclers Association (ATRA), “Carbon Value Proposition, Resource Recovery using Tyre Derived Fuels”, states that replacing one tonne of black coal with one tonne of TDF can save emissions of up to 1.05 tonnes of CO2-e into the atmosphere.
Original equipment tyre approvals are standard practice in the automotive industry, however vehicle manufacturers’ influence on later replacement tyre choice is generally restricted to passive recommendation via OE tyre selection. Mercedes-Benz is taking a more hands-on approach in India, and has teamed up with Continental to offer a range of approved products for replacement tyre customers.
The GT Radial SportActive became available around a year ago as a new flagship tyre for the brand, distributed in the UK by Micheldever. Towards the end of 2016, Giti Tire held an event for its wholesale partner and a large group of its most successful dealers in Vilamoura, Portugal, with track-based demonstrations of the tyre’s capabilities at Portimao’s Autódromo Internacional do Algarve. GT Radial has leveraged a racing partnership before to market the tyre in the UK; it partnered consumer high performance driving magazine Evo for its popular 2016 series of track day events at the Bedford Autodrome, making its tyres available for amateur racing enthusiasts to try out on vehicles such as the Audi S3, Golf GTI, BMW 340i and Toyota GT86.
Zenises’ diamond and gold embellished world’s most expensive tyre has been featured on Jeremy Clarkson’s Amazon Prime vehicle, The Grand Tour. Launching the final show in the series from Dubai’s Burj Khalifa, Clarkson introduced the Guinness World Record-holding Z Tyre to the studio audience. The show concluded with co-host Richard Hammond drifting alongside the lead driver of Acorn Zenises Motorsport, Steve ‘Baggsy’ Biagioni.
At the end of January Nokian Tyres renewed its Nordman product family with the introduction of the Nordman 7, including an SUV variant. The Nokian Nordman 7 SUV studded tyres utilise a unique stud technology that offers safe and comfortable winter driving. The carefully tried and tested technological solutions ensure that new Nokian Nordman tyres are a reliable choice for the varying Northern conditions in terms of safety as well as overall economy.
A second design-related acknowledgement has been bestowed upon Apollo Tyres’ Global R&D Centre, Asia. The facility, which opened last November and is located just outside the Indian city of Chennai, has gained an NDTV Design & Architecture Award 2016 in the ‘Architecture Award, Office’ category.
A premium-price timeslot during yesterday’s Super Bowl marked “an important change” in Michelin’s marketing strategy. The 30-second advertisement – the first Michelin advertising appearance during a Super Bowl game – was the debut of a new global campaign.
Swedish based recycling machinery maker, Eldan, has announced that it is supplying Qatar’s Modern Recycling Factory (MRF). MRF is based in Mesaieed Industrial City and is already now operational. The US$41.3 million facility was financed and endorsed more than two years ago by Al Khalij Commercial Bank in support of Qatar’s green-technology business sector.
Bridgestone Americas Tire Operations intends to raise prices for car, light truck, truck/bus, OTR and agricultural tyres, as well as retread products and tubes. The new pricing for North America will take effect 1 January and will see products become up to eight per cent more expensive.
A star-studded driver line-up and some of the world’s leading supercar manufacturers will race exclusively on Pirelli tyres at the Bathurst 12 Hours in Australia this weekend. This year’s race marks the first in a three-year agreement for Pirelli to supply all competitors. Last year’s open competition was by McLaren – shod by Pirelli – and the tyre maker also claimed the top four places on the grid and recorded a new GT3 lap record.
At the back end of 2016, AlloyGator launched its new extra-large alloy wheel protector. The product’s debut was made at the 2016 SEMA Show in Las Vegas.
Designed to fit wheels that 12 – 24 inches in diameter, the new size profile has been added in response to the rapid global growth of the SUV and Crossover market.
The SIMA international agribusiness show in Paris will serve as a platform for Apollo Vredestein to introduce the widest available radial implement tyre with a diameter below the crucial 1,250 millimetre mark. From 26 February to 2 March, the company will showcase the 800/40 R 22.5 168D Flotation Trac radial, a product it developed with agricultural equipment manufacturers.
Yokohama Tire Corporation will increase prices by up to 7 per cent on all of its tyres sold in the US, including consumer, commercial and off-the-road (OTR). The price hike becomes effective 1 April.
In response to a contracting market in 2013 and 2014, Italian wholesale giant Fintyre underwent a reorganisation, involving relocation north from Empoli to Seriate, Bergamo and a staff reduction of 60 employees. The overhaul of the company structure did not end there; it started a process in 2015, completed in late 2016, which has changed the face of Fintyre. This, it states, has consolidated its position as the leader of the Italian market with a share of around 25 per cent. In 2015, British investment firm BlueGem Capital Partners, which at that point held a 90 per cent share in Fintyre after its original 2009 investment, was recapitalised following a major financing agreement with GSO Capital Partners. The company then made two major acquisitions – Pneusmarket and Franco Gomme – which have helped to increase turnover from 255 million in 2014 to an estimate of more than 400 million euros in 2016.
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