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ATS Euromaster has launched a new radio advertising campaign that focuses on the consequences of not turning to a professional to meet both fleet and personal car care needs this winter. This is ATS Euromaster’s first ad campaign since 2017.
Hyundai Motor and Kia have been busy of late. In addition to announcing their new Universal Wheel Drive System, the vehicle makers say they’ve developed a new snow chain-integrated tyre technology that eliminates the need to fit a vehicle with snow chains. The technology uses shape memory alloy modules located inside the wheel and tyre that protrude to act as a ‘snow chain’ when an electrical signal is received.
After plans to sell its entire network in Demark to NDI Group fell through earlier this year, Euromaster Group sold nine of its branches to Super Dæk Service. Under a separate agreement, the Michelin-owned company is transferring its remaining activities and employees to Vulkan Group ApS. It expects to finalise the deal on 1 January 2024.
Dunlop is extending its Econodrive range of light truck tyres to include winter and all-season fitments. Two new products, the Dunlop Econodrive AS (all-season) and Dunlop Econodrive Winter, expand the existing Dunlop Econodrive light truck range. This includes the summer tyres Dunlop Econodrive and Dunlop Econodrive LT. Dunlop said the new additions help to position the brand to compete in the value segment of the light truck tyre market.
Elaborating upon the FIA announcement that Bridgestone will take over from Hankook as the sole tyre supplier of the Formula E World Championship from the 2026-2027 season, Bridgestone emphasises that the all-electric race series will become “a cornerstone of the company’s sustainable global motorsports strategy.” Furthermore, it intends to use supply arrangements such as this to “continue to develop and refine sustainable technology” and to “accelerate innovation” that delivers value throughout the entire tyre lifecycle.
NASCAR has honoured Goodyear’s Rich Kramer with the Bill France Award of Excellence in recognition of his leadership and contributions to the motorsport series as chief executive and president of Goodyear. Jim France, chairman and chief executive officer of NASCAR, presented Kramer with the accolade during the 2023 NASCAR Cup Series Awards on 30 November.
Premium quality automotive lighting and auto electrics supplier, Ring, has been selected as a finalist for the IAAF Pride of Aftermarket Product of the Year Awards 2023, with its cordless tyre inflator that was launched earlier this year as the nominated product.
Vaculug has introduced an electric waste vehicle-orientated tread compound integrated with its Protekt System. This compound is being developed at Vaculug’s R&D facilities in Grantham and with their partner Vipal’s R&D team in Brazil.
The Chinese Ministry of Industry and Information Technology recently released its 2023 Green Manufacturing List, and Prinx Chengshan (Shandong) Tire Co. Ltd. was once again awarded the national-level “Green Factory” title. Prinx Chengshan was awarded the first batch of “National Green Factories” in China in 2017. The company reports that it has successively won the national “Green Supply Chain Management Enterprise” and “Industrial Product Green Design Demonstration Enterprise” titles and has participated in several national standards related to the intelligent manufacturing of green tyres in China.
Our monthly magazine column looks back at the biggest news events from the tyre industry five, 10, 15 and 20 years ago. Click the month and year to access the digital edition of the relevant issue of the magazine from Tyres & Accessories’ expanding digital archive.
Continental revealed its strategy for growth at its Capital Market Day yesterday. The company aims to enhance value creation by implementing cost reduction measures, with a goal of achieving an adjusted EBIT margin of 8-11% within 2-3 years and improving within this range thereafter. Continental also refined its sales targets and now aims for €44-48 billion in 2-3 years and €51-56 billion in 3-5 years.
Recently, Chinese tyre manufacturer ZC Rubber said it would adjust the product structure of its factory in Qiantang District, Hangzhou. The factory is a new 5G digital factory built by ZC Rubber.
Birla Carbon celebrated the 65th anniversary of its Cubatão Plant in November 2023. Located in the state of São Paulo, 12 kilometres from the seaport city of Santos, the Cubatão plant has reportedly played a crucial role in Birla Carbon’s global operations.
Linglong reports that it is “conducting on-site inspection, analysis and comparison of the third overseas base”, according to a statement released to institutional investors. However, behind the headline-grabbing references to a new further overseas factory which may well be in “the Americas”, Tyrepress China noticed that the tyre manufacturer revealed multiple details about progress with the Serbian factory. Specifically, Linglong said: “Many customers are looking forward to supplies from Serbia and are pressing for them. The company will speed up the construction progress in Serbia”.
Apollo Tyres is celebrating the achievement of its latest Vredestien Quatrac all-season tyre, after the product secured second place in the 2023 Auto Express All Season Tyre Test. Developed for mid-sized family cars and SUVs, the Quatrac was given a ’Recommended’ rating alongside the winning Goodyear Vector 4Seasons Gen-3, having proved its all-round performance in all conditions – it was top in braking on snow and in the wet, while it only dropped one place in the dry braking test, emphasising its safety credentials. Overall, it was just 0.1 per cent behind the winner. The Quatrac could also be called a value champion, acquired for a price around 20 per cent cheaper than the winning tyre.
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