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Hankook Tyre UK is sponsoring the Open Day that will take place on Friday 4 August to celebrate 20 years of the Warwickshire and Northamptonshire Air Ambulance. Entry to the event at Chester House Estate in Northamptonshire is free and it will feature stalls, activities, music and entertainment as well as a chance to get better acquainted with the service’s helicopter, provided it isn’t called out on mission.
Hankook Tire anticipates that tyres for electric vehicles will account for around 20% of its original equipment passenger car and light truck tyre deliveries in 2023. This figure represents a notable increase over prior years: EV tyres accounted for 11% of OEM car and light truck shipments in 2022 and just 5% in 2021.
Hankook Tire reports that it has entered into a strategic partnership with Chinese electric vehicle manufacturer Leapmotor. It begins this arrangement with tyre supply to the Leapmotor C11, an all-electric SUV that will wear Hankook Ventus S1 evo3 ev tyres as an original equipment fitment in a 20-inch size. Moving forwards, Hankook Tire and Leapmotor intend to embark on further joint projects.
Hankook Tire’s holding company (Hankook & Company) along with Amazon Web Services (AWS) and Snowflake are working on an integrated AI data platform to improve the performance and quality of tyres. According to the company, the digital ecosystem should also help to develop autonomous driving technology, increase efficiency in product development and increase quality through the analysis of manufacturing data.
The VW camper is back in electric form as the ID. Buzz, and Hankook Tire says it is supplying tyres for models delivered with optional high-spec wheels. Volkswagen has also approved Hankook tyres as original equipment in the standard size worn by the ID. Buzz Cargo.
Announcing its 2022 financial results, Hankook Tire & Technology (Hankook Tire) shares that its consolidated global sales reached an “all time high” last year. Sales increased 17.5% to KRW 8,394.2 billion (£5.6 billion, $6.9 billion). Operating profit rose 9.9% YoY, to KRW 705.7 billion (£468.2 million, $576.7 million).
Rob Williams is heading Hankook Tire’s business in North America as the new President of Hankook Tire America Corp. His colleague Jong Jin (JJ) Park has been promoted to the role of Vice-President of USA PC/LT Sales, while Intae (Ted) Choi has become Vice President of North American Marketing Strategy, and Byoungjoe (Joe) Park has been named Vice President of Corporate Management.
Mono Mars is, I am told, a virtual influencer inspired by Mars exploration rovers. His quest to go to Mars has helped Mono Mars gain more than 115,000 followers, and Hankook Tire has now joined up with this Red Planet-obsessed robot to reach out to motorsports fans as part of its Formula E partnership.
Hankook Tire, new official technical partner and tyre supplier of the ABB FIA Formula E World Championship and title sponsor of the current season’s opening race, says it is “prepared and ready” for its engagement in the all-electric race series. The Hankook Mexico City E-Prix takes place on 14 January and is the first of eleven race weekends around the world this year that will host a total of 16 races.
According to the recent Hankook Tire Gauge Index, a survey of Americans’ driving habits, 46 per cent of Americans plan to purchase or lease an electric vehicle (EV) within the next five years. Therefore, the arrival of Hankook’s EV-specific iON brand across the pond is timely. Catering to local preferences, the Hankook iON range for the USA has a strong all-season flavour, and the tyre maker has introduced two lines – the iON evo AS and iON evo AS SUV.
Hankook will commence its role as the new official technical partner and tyre supplier of the ABB FIA Formula E World Championship in 2023. The manufacturer, which is taking over from the original tyre supplier to the championship, Michelin, will further underline its commitment to the series with title sponsorship of three rounds in 2023, including the season finale in London. Hankook has invested heavily in the marketing of its new line of tyres for electric vehicles in 2022, the iON series. The manufacturer will supply the iON Race to Formula E, having tested the tyre in Valencia in December.
Earlier this year Hankook introduced its iON range of electric vehicle (EV) tyres to the world. Here, the global tyre maker gives us a unique insight into the company’s ground-breaking range.
Hankook Tire correctly observes that a cross-industry collaboration between a tyre company and fashion brand “piques curiosity” as these businesses “seem to have less or no connection at all.” But a lack of relatedness hasn’t stopped such an unlikely pairing from becoming reality: Hankook is launching apparel in collaboration with South Korean fashion company Handsome.
The iON name is one we’ve recently become acquainted with on Hankook car tyres. With the launch of the iON Evo and iON winter, Hankook Tire has a range of summer and winter tyres specifically aimed at electric vehicles. The South Korean tyre maker is now launching a series of iON truck and bus tyres in its domestic market, and this is worth noting as Hankook says some of these products are being developed with European markets in mind.
At the end of September Hankook announced that, as of next season, it will be the exclusive technology partner and tyre supplier of the ABB FIA Formula E World Championship. The announcement was made at an event in The Swarovski Crystal Worlds in Austria on 27 September, where Tyres & Accessories was present to witness Hankook being officially presented with the newly developed Hankook iON race tyres.
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