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ATS Euromaster is extending its mobile fitting service to non-business customers. Drivers will be able to request an appointment at their home or place of work and benefit from the tyre fitment service, which takes approximately 20 minutes per tyre. A minimum of two tyres applies when requesting the service.
The company behind the Pirelli, Prometeon and Aeolus tyre brands is looking to establish a passenger car tyre plant in Egypt. The country’s State Information Service reports that Prime Minister Dr Mostafa Madbouly met with Wang Jianjun, Chairman of China National Tire & Rubber Co., Ltd, on Monday to discuss this matter. The Chinese tyre maker indicates that such a project may take place during the second phase of its future investment in Egypt.
Belarusian manufacturer Belshina reportedly sold more than 4.2 million tyres in 2024 and intends to increase tyre production and sales this year. The company aims for a domestic market share of at least 50 per cent, a level that CEO Alexander Kovalyov considers a realistic goal. At the same time, Belshina continues to expand export volumes and collaborate with Chinese colleagues and business partners. Kovalyov recently discussed these plans in an interview published by parent company Belneftekhim.
On 12 January, Wanli Tire held a groundbreaking ceremony for its new production facility in Cambodia. The Guangzhou Industrial Investment Holdings Group (GIIHG) company is setting up a plant in the Xin Bavet Special Economy Zone, in Svay Rieng province, with a production capacity to produce 10 million semi-steel radial tyres and 1.2 million all-steel radial tyres. This is not only Wanli Tire’s first overseas project – GIIGH views the project as a “crucial step” towards accelerating its globalisation strategy within the framework of China’s Belt and Road initiative.
On 10 January, Hankook Tire & Technology signed a Memorandum of Understanding with Solvay Silica to jointly develop ‘Circular Silica’. This strategic partnership will focus on collaborating in the area of circular silica development for tyre manufacturing with the aim of achieving a “significant step forward in sustainable tyre production.”
Aeolus is preparing to issue shares to 16 parties (individuals or organisations) to raise 300 million yuan for a giant tyre project. The project involves an annual production capacity of 20,000 giant engineering radial tyres, with a total investment of about 1.464 billion yuan. Of the 300 million yuan raised this time, 78.07 per cent is being used to purchase equipment.
This year’s Isle of Man TT Races will take place between 26 May and 7 June and the Metzeler TT Village will once again provide accommodation for attendees. Metzeler considers the Village one of its “most successful initiatives” and is lifting its game in 2025 with an “elevated premium formula that combines the spirit of traditional camping with the most sought-after services of a hotel.”
Hyde Parker Farms is getting the optimal performance from its recently acquired New Holland T7.340 HD tractor having specified the new addition on Michelin AxioBib 2 tyres.
The team at Tyrepress.com was puzzled when, as announced late in 2023, Goodyear strategists relegated Dunlop to the status of pan-European value tyre brand. The stated aim of positioning Dunlop within Tier 2 was to capitalise on projected growth within this segment, not to mention a wish to avoid cannibalising the Goodyear brand’s market share, but by this time Goodyear was already pursuing “strategic alternatives” for Dunlop as part of efforts to “optimise” its portfolio. Why devalue a brand you intend to sell? This logic remains opaque, but it hardly seems to matter now – Dunlop is destined to regain its premium status across Europe.
Sumitomo Rubber Industries’ (SRI) purchase of the Dunlop tyre brand has huge implications for the European tyre markets and beyond. Within that, the SRI-owned Micheldever Tyre Services (MTS) tyre wholesale operation finds itself at the centre of ambitious plans to triple sales volumes in the UK.
Following its acquisition of Dunlop from Goodyear, Sumitomo Rubber Industries (SRI) has detailed how it plans to deploy a new “dual-brand” strategy, with Dunlop positioned as its “core” and “premium” global tyre brand. SRI was always the front-runner to acquire the brand since it already operates Dunlop in various market segments. While Dunlop rights remain somewhat complex thanks to Goodyear holding on to such segments as Dunlop-branded motorcycle tyres in Europe and Oceania, SRI will now have an almost global focal point in the four-wheel car tyre segment (the deal excludes India, Malaysia, Singapore and Brunei in this segment). By adding the Europe, North America, and Oceania regions to its four-wheel Dunlop business, SRI wants to advance “premiumisation globally through differentiated products and enhancing brand strength” via the brand’s sporting heritage.
During the first week of the year, Greek firm Thermo Lysi SA gained approval to build a tyre recycling plant using Pyrum Innovations’ pyrolysis process. Having now obtained all necessary permits and licences for the construction of the new plant, nothing prevents the confirmation of a final investment decision. Pyrum Innovations expects that this decision to come in the first half of 2025.
On 6 January, Hankook & Company Group announced the completion of its acquisition of Hanon Systems, the world’s second-largest automotive thermal management solutions provider. Full ownership of Hanon System comes a decade after Hankook & Company first took a 19.4 per cent stake in the firm.
The National Tyre Distributors Association (NTDA) has appointed the managing director of Yokohama HPT, Marisa Hever-Smith, as a new executive council member. Hever-Smith will draw on 15 years’ tyre industry experience to increase the strength of the association and its members. Calling the appointment “a real honour,” Hever-Smith said her appointment would “continue and extend the close bond between Yokohama and the Association, which has been built up over many years of working together.”
Repeat those words and the image of President Donald Trump is likely to appear in your imagination. However, despite the fact that President Trump is due to be sworn in for his second term of office around the time this magazine goes to press, and despite the fact that tyre-market-impacting tariffs will no-doubt be part of his second term, he and his opinions of what constitutes news are not the subject of this column. Rather, there are two further and completely distinct reasons to engage with the idiom “fake news”.
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