From January 2007 the Tyre Industry Council (TIC) will be known as TyreSafe, will raise its profile and will become a more proactively consumer-facing organisation. The news follows decisions from TIC director Peter Taylor and chairman, Brian Smith, to step down at the end of 2006.
TyreSafe has already received support and funding from influential companies including: ATS Euromaster, Continental Tyres, Cooper Tyres, Goodyear Dunlop, Hi-Q, Just Tyres, Kumho Tyres, Michelin, National Tyres & Autocare, Pirelli, Stapletons and Viking International. The organisation is also in talks with other well-known manufacturers, not to mention logistics and leasing companies.