No, Continental’s Herbert Mensching and Dr. Frank Walloch cannot conceive that a tyre maker could solely focus its development on label-related areas just to achieve sales through high ratings. The two men, respectively managing director sales and marketing at Continental’s Commercial Vehicle Tires unit and director of product development for commercial vehicle tyres in the EMEA region, believe a one-sided preference for specific development priorities will evaporate after around nine months at the very latest, as professional truck tyre users are competent at evaluating these products. Instead of placing a focus on criteria such as wet braking or rolling resistance, what is of key importance for commercial vehicle tyres, most likely more than in the passenger car tyre segment, is balanced product development in which other criteria – such as mileage and retreadability – will rank high on the list of priorities.