Bridgestone Europe launches new consumer tyres website
Along with new series and concept tyres, at the Geneva motor show Bridgestone Europe has launched its new website for car, SUV, 4×4 and van drivers. The company says the site aims to give drivers a “fresh, attractive, user-friendly and engaging experience” and offers a number of different ways of finding the right Bridgestone tyres for a vehicle, regardless of whether a driver already knows exactly which tyre they’re looking for or would like additional guidance from Bridgestone to find a suitable product. The site is currently only available in English, however French, German, Italian and Spanish versions will follow in April, with others to arrive in the coming months.