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151

Sailun well represented at Pneus Expo

Tyre maker Sailun reports its brand was successfully represented at the inaugural Pneus Expo show, which was recently held in France. The company’s passenger car tyre range was displayed on the stand of distributor Districash. “We have had a large number of high quality enquiries regarding Sailun tyres,” observed Districash managing director Jean-Philippe Moyet. “We have had a great start to our new trading relationship and fully expect to exceed our 2012 volume predictions. Demand is high for both Sailun summer and Sailun winter passenger car tyres.”

152

Sailun’s Commercio light commercial pattern “well received” in Europe

Sailun’s specialist light truck and commercial tyre pattern is called the Commercio – available in 16 sizes, the range is available through Sailun’s expanding European distributor network. The company’s European managing director, Martin West says: “the Commercio has been very well received in all of our European markets – the current levels of orders and the development of Sailun brand awareness and channels of distribution across Europe is very reassuring and 2012 promises to be a successful year the full range of Sailun passenger car and truck tyres.”

153

Sailun wins 2011 SEMA global media award

Sailun Tyre’s exhibit at the recent SEMA in Las Vegas resulted in the company’s new Atrezzo SVR LX tyre being recognised by judges as being “one of the best new international products on show” and winning the 2011 SEMA Global Media Award. Sailun company literature describes how the company was “extremely prominent” in many ways at the recent SEMA (Speciality Equipment Market Association) Show held at the Las Vegas Convention Centre. In addition to a 1500 square foot stand, Sailun tyres were showcased with a demonstration car in the LVCC lobby and Sailun also took part in the SEMA Project Vehicles Sponsorship Programme.

154

Language expert joins Sailun’s European Team

Sailun has appointed a new marketing and administration controller to its team based at the Sailun European Head Office in Birmingham. According to the company, Isabelle de Grailly brings multi-lingual communication skills and “a wealth of experience and knowledge in the handling and controlling of product logistics.”

155

Reports: Sailun planning US$100 million Vietnam subsidiary

Chinese tyre manufacturer Sailun is planning to invest over US$100 million in a Vietnam subsidiary, according to online media reports. Yicai.com quoted an official filing as saying the auxiliary company will produce “tyres and other rubber products.”

156

Sailun developing European truck tyre distribution network

Following the recent establishment of a new European management team based in Birmingham and headed by Martin West, Chinese-based tyre manufacturer Sailun reports that inroads have been made in the creation and development of a specialist European truck tyre distributor network. Appointments and partnerships have already been established in Spain (Grupo Soledad), Italy (Intergomma), United Kingdom (Kirkby Tyres), Ukraine (Shina Trading), Poland (Handlopex), Latvia (Lattakko) and Sweden (Dackarna).

157

Sailun raises 1 billion yuan in IPO

Roughly a month ago Sailun’s corporate headquarters embarked on an initial public offering (IPO) of A shares, which is said to have raised around 1 billion yuan at the stock exchange. 98 million shares have been sold at around US$1 each, meaning the company now has access to three-digit millions for capital expenditure.

158

Sailun seeking to increase European, Middle Eastern sales

Established in November 2002, Sailun Co., Ltd. has been producing tyres for around 7 years. During this time the company has established a foundation in the market place, growing very fast in a number of areas. The company started off focusing on distribution agreements in North America, Europe and South America, but – as we saw from the establishment of a Sailun Europe subsidiary, which was announced in October last year – the firm is set on further expansion.

Currently the company is on the hunt for a tyre distributor local to the Middle East with the motivation and ability to drive the brand forward, hence the decision to exhibit in Dubai at this year’s Automechanika Middle East at the start of June. At the moment Sailun reports turnover of around US$40 million in this region, but the aim is for a new partner local to the Middle East region to work with the company to significantly increase this. Sailun representatives told Tyres & Accessories that the firm is already in talks with some interested parties, but it is far too early to share any details about this.

159

Sailun pleased with Canadian test showing

Sailun has stated its satisfaction after receiving plaudits for its new Sailun Atrezzo Z4+AS high performance tyre in a recent independent tyre testing event in Toronto, Canada. Canadian automotive journalist John Mahler of the Toronto Star put three BMW 3-series through a number of tests on the Mosport facility, utilising the skid pad, an adjacent giant exercise area and a short public road loop. Tyre longevity was not part of the test. The Atrezzo Z4+AS performed particularly well in the ride quality (where it was placed first of six) and noise tests, where it was the equal quietest. The drivers also said they were impressed with the sporty, aggressive-looking tread pattern.

160

Sailun Appoints New Truck Tyre Distributors

Sailun Tyres has begun to appoint new distributors for the company’s truck tyre range as part of the firm’s new European distribution strategy. The Sailun team, led by Martin West, report that they have recently received substantial orders from two European distributors – Intergomma in Italy and Grupo Soledad in Spain. Presenting the Sailun philosophy of “quality and technology”, West has been stressing that Sailun is pitched at the top end of the premium economy tyre sector.

161

Sailun Hosts ITMA at Euro HQ

Having recently joined the Imported Tyre Manufacturers Association, Sailun Tyres was pleased to host the latest meeting at their European Headquarters in Birmingham. Welcoming ITMA president David Seward (managing director, Yokohama) and fellow Association members, Martin West (European managing director of Sailun Tyres) commented: “ITMA is recognised as one of the leading body of International tyre manufacturers and plays a pivotal role in representing our interests at all levels. Sailun Tyres recognise the benefits of joining such a group and are delighted to be able to host this meeting.”

162

Martin West to Head New Sailun Europe Operation

Qingdao, China-based tyre manufacturer Sailun Co., Ltd., has appointed Martin West as managing director of its new Sailun Tyres (Europe) subsidiary. West previously held a number of senior roles with Goodyear, Lassa and most recently Infinity. Tyres & Accessories understands that the new European team, which will be based in the UK, currently consists of two people including the recent appointment of a back office manager that brings with him logistics experience at Goodyear Dunlop. According to a statement released by Sailun Europe, the recent moves follow the firm’s decision to begin “strategically focussing to further develop their presence in the European market.”

163

Sailun Tire Continued US Exports Despite ITC Ruling

In a bid to find out what how one of the nation’s more modern tyre manufacturers has been fairing since the introduction of the ITC tariff, Tyres & Accessories initiated the following interview with Chinese tyre maker Sailun Tire. Surprisingly, T&A learnt that the company planned to continue selling a similar number of tyres into the US, despite the hefty new taxes, which they refer to as T421. Our first question was what is Sailun’s position on the US’s recent decision to impose 35 per cent import tariffs on Chinese tyres?

164

Deldo Announces Exclusive Sailun Contract

When Tyres & Accessories recently spoke to TRIB managing director Harvey Brodsky, he singled out Sailun as a Chinese manufacturer of new tyres that has in recent times paid close attention to product quality. “You will hear more from them,” stated Brodsky. One place we will hear more from them is through the Belgian based wholesaler Deldo.

165

China’s Sailun Company Latest to Join TRIB

TRIB, the Tire Retread & Repair Information Bureau, continues to become ever more international. The latest member to join the organisation is China’s Sailun Company, Ltd. The addition of Sailun brings TRIB’s membership to nearly 500 members in 49 countries.

“TRIB continues to grow internationally as more and more companies in the new tyre and retread industries throughout the world realise that TRIB is the only international retread industry association representing new tyre manufacturers, retreaders and tyre repair companies,” said Harvey Brodsky, TRIB’s managing director.

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