Aiming for Number 1
In order to achieve his goal of taking Michelin to the number one spot in the UK two-wheel market by 2010, Michelin Tyre Plc’s head of Two-wheel Olivier Gros, has plans to overhaul the marketing and distribution of its premium level products. Perhaps the most eye catching announcement is the news that Michelin will release a new dual compound tyre, following the success of the Power Race and Pilot Power 2CT. T&A has seen a preview of the new sport touring tyre, which was exhibited at the Motorbike Trade Expo earlier in January. Details are sketchy at the moment, but external independent testing appears to suggest that the new dual compound tyre will last 10 per cent longer than any of its competitors. But how does the new product compare to the fuel saving and tread life characteristics of the company’s car and truck ranges?