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Sailun has announced that its new light truck and sport utility vehicle all-season tyre, the Terramax CVR, is now available in Europe in 18 sizes. The manufacturer says it had crossover vehicles in mind with the Terramax CVR, and the tyre is designed to meet the stability, handling and comfort demands of the segment’s vehicles.
Sailun Tyres has announced details of a string of new appointments to its European sales team. The first was the appointment of Martin Lumb as new business development manager, Europe & Middle East. Lumb joins the Sailun team from 1 November 2012 having previously worked for Infinity and Goodyear.
Independent tyre wholesaler, RH Claydon may have built a name for itself as a distributor of larger agricultural and commercial vehicle tyres, with the longest authorised distributor deal for BKT in the UK, but the company also sees itself as a true “one-stop shop”, whether the customer needs consumer, off-highway or truck tyres. Business director, John Parker explains the company’s wide range of brands and fitments allows it to meet the requirements of the distributor/service provider and end user alike for the UK and Northern Ireland market place.
Ten years is a long time in the tyre industry. A decade ago, virtually nobody knew the name Sailun; hardly surprising, as the Chinese firm had yet to produce its first tyre. The company was established in November 2002 and the first Sailun truck tyre – a S816 pattern tyre in size 10.00R20 – was manufactured in 2003. In the following years Sailun has undergone phenomenal growth, and the firm’s original truck tyre factory has been joined by passenger car radial, OTR tyre and retreading plants. A further major stride in the company’s history took place last year when Sailun embarked on an initial public offering, which is said to have raised around RMB 1 billion (£100 million) – funds the company is drawing on for new capital expenditure projects. In September, just two months’ shy of Sailun’s tenth anniversary, Tyres & Accessories was given the opportunity to visit the tyre maker’s facility and new headquarters in Qingdao and talk about Sailun’s significant current and planned developments.
Sailun Tyres appointed Chr. Kapodistrias & Sons Limited as its sole distributor of passenger car and radial truck tyres in Cyprus earlier in the year. The company is the largest automotive parts company in Cyprus. Sailun says the companies will pursue a number of brand awareness and marketing communication initiatives to stimulate sales and growth for Sailun in Cyprus. These will include radio commercials; press advertisements; leaflet distribution; participation in a local automotive exhibition; an appearance on rally and racing cars and events; and an event evening in Nicosia with a joint presentation and cocktail party for key, existing and potential new customers.
Sailun says its winter tyres has been established in the North American and Canadian market for several years, and the company is now seeking to increase its seasonal prominence in Europe with its Ice Blazer range. Sailun is accessing the continental markets through appointed distributors covering traditionally strong winter tyre markets in Scandinavia and the Baltic region, as well as in Germany, where recent legislation has increased the profile of winter products, and Austria. Now, Sailun says it is seeking to add distribution of the product to the more temperate climates of France, Benelux and the UK, where it says distributors are “considering stocking the Ice Blazer patterns”.
Established in 2002 and with the backing of the highly-regarded Mesnac Company Limited, Sailun reports that it is gaining a “fast-growing reputation” for its radial truck tyre range. According to the company, its development has been fuelled by quality standards enhanced by the research, design and technical testing facilities occupied by over 300 technical Sailun engineers and staff in the National Economic and Technological Development Zone in Qingdao.
Sailun Tyres has announced that it will be exhibiting at the MIMS Automechanika Show being held in Moscow in late August 2012. The show is held from 27-30 August 27th at the Moscow Expocentre fairground – Pavilions 2, 7 and 8 and the Forum. The Sailun stand is located in Pavilion 2, Hall 3 – stand D611.
Sailun Tyres Europe reports that it has committed to increase its sales support and account management team following sales growth in the last year. With specific geographical emphasis on Central and Eastern Europe, Sailun is looking for professionals to “drive and develop sales and marketing initiatives and partnerships with existing and potential tyre distributor partners.”
Following earlier reports suggesting Sailun Company Ltd had bought two other Chinese tyre firms, Sailun representatives have confirmed that the Chinese tyre manufacturer has entered into a “framework agreement” to acquire equity in both Shandong Jinyu Industrial Co. Ltd and Shenyang Peace Radial Tyre Manufacturing Co. Ltd. The framework was agreed on 10 July 2012.
On 10 July Sailun Co Ltd. announced its entry into an agreement to acquire another Chinese tyre maker and also purchase a large share in a third company. In separate statements, Sailun said it will buy Shenyang Peace Radial Tyre Manufacturing Co. Ltd. for about RMB 120 million (£12.2 million) and acquire 49 per cent equity in Shandong Jinyu Industrial Co. Ltd. for around RMB 200 million (£20.3 million). Shenyang Peace has annual capacity of 1.2 million all-steel radial truck tyres, while Shandong Jinyu has capacity to produce three million all-steel radials and 10 million semi-steel radials per year.
Sailun reports that it has been enjoying a period of strong establishment across Europe as well as a successful time in Essen this June, when the Chinese brand made its Reifen show debut.
Following a run of exhibition involvement in 2011 at Autopromotec (Bologna) and SEMA (Las Vegas), Chinese-produced tyre brand Sailun has decided make its debut at the European industry’s biggest show by exhibiting at the forthcoming Reifen 2012 show. It is also rumoured that a new UHP passenger tyre will be unveiled.
Recent growth in European market sales across both the passenger car and radial truck tyre sectors has led to an upgrade of the Sailun’s tyre logistics strategy.
According to the company, in order to meet increased demand and to maintain service level agreements and delivery standards, Sailun has opened a new enhanced warehousing facility next to its Qingdao research, development, testing and manufacturing centre.
Sailun has expanded its winter tyre size range, adding 15 more fitments in total for the studdable Ice Blazer WST1 winter tyre and the studless Ice Blazer WSL2 winter tyre. According to the company, new sizes are available across both patterns and cover the 15, 16, 17 and 18-inch options and will be released from production in April and May 2012.
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