Federal and Hero “Accentuate Environmental Performance” at Reifen
Federal shared its central stand in Hall 3 with its other brand Hero, during its sixth consecutive appearance at Reifen. Company representatives told Tyres & Accessories that the company “enjoyed great success in business… over the four day event,” during which the company emphasised the “environmental and conscientious performance” theme of its latest branding. The stand featured a backdrop of a forest pictured from dawn to dusk in order “to demonstrate our passion for “Green, Clean and Everything In-Between.”
Continue Reading8th CitExpo Gaining Momentum
The 8th annual China International Tire Expo – CitExpo – will be held at Shanghai Everbright Convention and Exhibition Center this September 8-10. According to Wilko Fong, managing director of show operator Reliable International Exhibition Services, the number of registered exhibitors is expected to exceed last year’s CitExpo, with more than 300 exhibitors expected, covering 21,000 square meters of space over three halls.
Continue ReadingYokohama Eco Display Wins US Exhibitor Award
Yokohama’s eco-sensitive “living wall” display, shown at the 2009 Los Angeles Auto Show, has been given Exhibitor magazine’s Bronze Award in its prestigious annual Design Awards, announced in the May 2010 issue. Based in Fullerton, California, Yokohama incorporated in its winning display a new technology developed by NaturExhibitsT, featuring a 90-foot, grassy-like "living wall" that was decorative and left virtually zero waste, according to Jim MacMaster, Yokohama executive vice president and COO.
Continue ReadingSouth Ontario Selected as Site for Initial Carbon Green Plant Rollout
Pyrolysis based recycling company Carbon Green has identified Southern Ontario, Canada as the focus for phase one of the North American rollout of its full-scale tyre recycling plants. John Novak, president and CEO of Carbon Green, stated: “We have identified Canada as a world leader with very high standards of environmental practices which fits with our expansion plans for our unique proprietary technology that 100 per cent recycles used tyres into high grade commodities including Carbon Green (a carbon black substitute) which is the key component required for new tyre manufacturing with zero waste and zero emissions. We are therefore pleased to announce that we have chosen the southern Ontario region as the first location to launch our standardised plant rollout in North America.”
Continue ReadingTyres & Accessories April 2010
The April 2010 of Tyres & Accessories is now available to subscribers for virtual viewing online. All you have to do is click more to read it. The latest issue contains our annual wheel report, the first part of our Essen show preview coverage, a wheel alignment feature and part one of our Tyrexpo Africa review.
Continue ReadingCelebrate on a Budget With Uniroyal
Uniroyal is adding an element of Danger to the holiday season – Kim Danger, author of ‘Instant Bargains’, is collaborating with the tyre maker to share her latest e-book tips on inexpensive ways to make any celebration memorable and easy on the hip pocket nerve. The e-book from the US based savings expert, as the imagery used on the cover hints, is aimed at American readers, yet those domiciled outside the home of the brave can also benefit from its entertaining facts and tips for holiday fun that don’t empty the wallet.
Continue ReadingLagerfeld’s Pirelli Calendar Cast Leaked
German fashion designer Karl Lagerfeld is reported to be locked in a Paris studio this week, taking the pictures for Pirelli’s 2011 calendar. Isabeli Fontana – a Brazilian supermodel involved in the shoot – tweeted a picture of the models to be featured, which include Heidi Mount, Magdalena Frackowiak, Bianca Balti, and Natasha Poly.
Continue ReadingCGS Tyres Bringing Latest Range to Bauma
Between April 19 and 25 the German city of Munich will host Bauma 2010 - the world’s largest trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment. CGS Tyres/MITAS a.s. has announced its participation in this event, and invites visitors to its stand (booth 109, hall A6).
Continue ReadingUS Michelin Adverts Challenged by Bridgestone – Again
Tire Review reports that, while finding no fault, the National Advertising Division of the Council of Better Business Bureaus has asked Michelin North America to “modify or discontinue, among other claims, certain advertising claims for the Hydro-Edge tyre.” The move comes in response to a complaint filed by Bridgestone Americas challenging certain claims made by Michelin in its advertisements.
Continue ReadingMichelin Launches UK Part of New Global Ad Campaign
Michelin has launched the UK part of a new global ad campaign based on the theme: “The right tyre changes everything.” According to the company, the new campaign is intended to illustrate the competitive advantages of Michelin tyres and will roll out across the country from 15 March. While creating a link with the grand tradition of Michelin advertising, the company has chosen a fully animated presentation for its new advertising campaign. It features the famed Michelin man, Bibendum, in an animated world. As ambassador of the Michelin brand, he comes to the aid of motorists in trouble, replacing their inefficient tyres with Michelin tyres that he pulls from his body, thereby enabling them to keep on driving.
Continue ReadingConti Reports Strong Results in European Tyre Tests
The stereotype of the über-efficient Teuton may still be a cause for mirth here in ‘Blighty’, but our European neighbour’s reputation for thoroughness is not wholly undeserved – so when leading motoring magazines in all three German speaking European lands recommend a particular tyre, it’s probably in our best interest to take note.
Continue ReadingDespite Hard 2009, Conti Looks Toward Sales Growth This Year
Despite an overall upbeat tone, the word “crisis” has featured strongly during Continental AG’s reportage of its 2009 financial performance on February 23, a likely indication of the extent to which the German automotive supplier was affected by last year’s market downturn.
Continue ReadingMichelin Progressive Sipe Technology Featured on New Scooter Tyre
Michelin has launched its new City Grip scooter tyre. With over 80 per cent of scooter riders using their machines daily, preparation for all weather conditions must be high on their agenda, and Michelin believes this is where the City Grip excels with its advanced sipe design. The tyre is the first of its type to feature Michelin’s latest Progressive Sipe Technology (PST) to improve safety on wet roads, the manufacturer states on the new tyre’s release. The City Grip replaces the Michelin Gold Standard range and covers “a large percentage” of the scooters 125cc and above.
Continue ReadingThe Who Play Bridgestone Halftime Show at Super Bowl XLIV
One of Britain’s oldest surviving (well, at least half of them) rock bands, The Who played the Bridgestone-sponsored halftime show at American Football’s biggest event yesterday. The 10-minute slot has been filled by single bands best described as classic since the infamous “wardrobe malfunction” of 2004’s Super Bowl XXXVIII. Bridgestone has sponsored the show for the past three years, which have featured Tom Petty & the Heartbreakers, Bruce Springsteen and the E Street Band and now The Who’s Pete Townshend and Roger Daltrey. Coverage of the show can be seen below in the embedded video. Before and after the big event, an American Football match broke out, the much-loved New Orleans Saints beating the more fancied Indianapolis Colts 31-17. Bridgestone also displayed its latest adverts amidst the action on the television coverage.
Continue ReadingBridgestone Americas Launches Newest Blizzak
Bridgestone Americas used the snowy mountains of Steamboat Springs, Colorado as the back drop for the official launch of its latest Blizzak winter tyre – the WS70. Invited tyre and enthusiast media and dozens of key dealers attended the week-long launch event, which featured a competitive ride-and-drive at the Bridgestone Winter Driving School there.
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