GT Radial promotes SportActive UHP tyre with Evo track day partnership
Giti Tire is currently partnering with performance car magazine Evo for a series of track days. The manufacturer states that this “provides an excellent platform” from which to promote its current flagship ultra-high performance product, the GT Radial SportActive. Five events are held at Bedford Autodrome every year. With three track days completed and two more in the diary, including the popular How Fast? on 22 October with F1-style qualifying timed laps and leaderboard, the partnership is revving up.
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The Tire Cologne: We’re the ‘legitimate successor’ to Reifen
Every other year since 1960 has been a ‘Reifen’ year, but 2016 was different. This year’s show not only marked the final time the world’s largest tyre trade fair took place as an independent event, it was also the last Reifen show to be held before a new and major rival enters the picture.
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Olympic Channel – Bridgestone named first Founding Partner
Bridgestone has become the first Founding Partner of a new digital platform dedicated to the Olympic Movement. The tyre maker signed a collaborative agreement with the International Olympic Committee (IOC) yesterday to confirm its support of the Olympic Channel, a platform that gives fans the opportunity to experience the power of sport and the Olympic Movement all year round. The Olympic Channel will launch worldwide on Sunday 21 August following the closing ceremony of the Olympic Games Rio 2016. Bridgestone has committed to this partnership for a four-year period.
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Live announcements scheduled for latest Michelin-starred restaurants
The latest restaurants to be awarded new Michelin Stars will be revealed at a live event for the first time in Great Britain and Ireland. The October presentation will coincide with the publication of the Michelin Guide Great Britain and Ireland 2017 and it is expected to attract top chefs and key food industry figures
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TyreSafe awarded full charity status
TyreSafe has been awarded full charity status. The organisation, in its tenth anniversary year, states this milestone is a major boost to its tyre safety awareness campaign. It adds that attaining this status increases the potential for TyreSafe to work with a wider range of organisations by underlining its non-commercial and not-for-profit credentials.
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Dmack launches new, British manufactured WRC asphalt tyre range
Dmack has continued to improve its position in the FIA World Rally Championship with recent Drive Dmack team success, supported by newly launched, British manufactured tyres. Following its new gravel tyre range earlier in the 2016 season, the brand is bringing its new range of tarmac tyres to next weeks ADAC Rallye Deutschland – the first all-asphalt round of the series. Playing its mid-season joker, which permits the firm to homologate a new specification asphalt tyre, Dmack will debut a revised version of its dry weather DMT-RC2 along with the all-new DMT-W full wet pattern.
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Bridgestone launches winter version of DriveGuard
Following the launch of its Reifen 2016 Innovation Award winning runflat tyre for almost every car fitted with TPMS, Bridgestone has added the DriveGuard Winter. The extended mobility and safety benefits enjoyed by drivers fitting the DriveGuard have been given a new seasonal dimension, with the technology now available in a winter tyre. Bridgestone adds that, like the summer version, the DriveGuard Winter offers high standards of cold weather performance.
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NTDA names Tyre Industry Awards 2016 finalists
24 hours after nominations closed on 2 August, the National Tyre Distributors Association (NTDA) has published the list of finalists for the 2016 NTDA Tyre Industry Awards. According to the association, over the last three months the NTDA has been “inundated” with submissions. As a result a total of 57 entries across the eight award categories have now made it to the final.
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Avon Tyre enhances Derby County sponsorship to appear on kit
Derby County has made Avon Tyres its back of shirt and shorts sponsor for the upcoming 2016/17 Sky Bet Championship season. The sponsorship agreement means the Avon Tyres logo will appear on the back of the Rams’ first-team shirts and shorts for the entire campaign. Avon initially teamed up with the club in February 2016 to become the Rams’ Official Tyre Partner. The brand says it opted to increase its involvement for the new season due to the success of the partnership.
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Vipal Rubber signs retread manufacturing joint venture with Mezcla Caucho
Vipal brand hot retreading products will be manufactured in Spain thanks to a new joint venture started by the South American market leader and Mezclas Caucho. Not only is this a first in Europe; the JV’s production line will be the first anywhere in the world for Vipal outside its domestic Brazilian market. The agreement was officially signed during Reifen 2016, the world’s largest tyre trade show, which was held in May in Essen, Germany. It adds to Vipals increased activities in Europe, marked by sustained expansion over recent years.
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What cabinet reshuffles and a UK-China free-trade deal might mean for the tyre industry
It seems reports of the demise of the Department for Transport (DfT) were over stated. On 16 July – coincidently the day of the annual TyreSafe briefing – the new post-Brexit UK Prime Minister, Theresa May, embarked on a cabinet reshuffle. As it turned out this was no simple parlour shuffle, but a full-on single-hand pharaoh shuffle. As heads rolled and others moved in, while still others moved around, unnamed sources told The Telegraph that the Department for Transport (DfT) was being shut down. At the time, it looked like the Department of Business, Innovation and Skills and the Department for Energy and Climate Change were also being axed to make way for more streamlined departments for Industry and Infrastructure.
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Michelin Pilot Sport 4 wins Auto Express tyre test
Michelin’s new Pilot Sport 4 tyre has won the Auto Express Ultimate Tyre Test “by a clear margin” in the dry. The tyre performed well in virtually all of the test categories, which include dry handling, dry braking, wet handling, wet braking, wet cornering, straight aquaplaning, curved aquaplaning, rolling resistance and cabin noise.
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Kumho Tire sponsoring Olympique Lyonnais
In addition to partnering with Tottenham Hotspur FC for the coming two years, Kumho Tire has entered into a sponsorship agreement with French Ligue 1 club Olympique Lyonnais. The deal covers the 2016/17 and 2017/18 seasons and will give Kumho an advertising presence in the club’s home ground, Parc Olympique Lyonnais, as well as hospitality options at games and mascot visibility during Ligue 1 matches.
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Koelnmesse: Most major tyre and wheel manufacturers investing in The Tire Cologne
A couple of months after the last Reifen show took place in Essen, Katharina C. Hamma, chief operating officer at Koelnmesse GmbH told Tyres & Accessories why she thinks The Tire Cologne is the exhibition to replace it. Tyres & Accessories: How does the tire cologne differ from the previous event in Essen? Katharina C. […]
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Preparing for re-entry: Continental returns to agri tyres with Project LousAgro
In the aftermath of June’s Brexit referendum, more than a few voices called for the UK government to reconsider its decision to leave the European Union. And while the new Prime Minister is adamant that “Brexit means Brexit,” we retain the option of later rejoining the club should we wish to. The same applies within the tyre industry, as we recently witnessed with Germany’s Continental AG. More than a decade after its ‘Agrexit’, the company will soon once again produce agricultural tyres under its main Continental brand name.
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