Brand Finance: Michelin most valuable and strongest tyre brand
Following last month’s preview of the 2021 report, Brand Finance has released its full Tyres 10 ranking. According to the 2021 table, the tyre sector has taken a hit over the last year, with all 10 brands losing brand value. Brand Finance unsurprisingly puts this decline down to the pandemic-related behavioural changes: “Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling less units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in the cost of capital.”
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Test World becomes first centre in Europe to offer ASTM 1805 winter tyre testing
This year the well-known Finland-based tyre testing centre Test World turns 30. What better way to celebrate than to redouble its efforts to become a comprehensive test centre for summer, winter and all-season tyres? Following the acquisition of Test World’s parent company Millbrook by UTAC CERAM, which was completed at the start of February 2021, key developments towards this goal include: the purchase of the world’s first all-electric winter tyre traction testing light truck and the addition of a new soon-to-be opened proving ground in Morocco. Tyres & Accessories me up Jukka Antila, Technical Director at Test World as well as Millbrook business development manager Andrew Kern in order to find out more.
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Goodyear to regain number 3 global PCLT tyre volumes ranking – Astutus Research
With the addition of the Cooper Tire business, Goodyear will return to the global number three ranking in passenger car and light truck (PCLT) tyre volumes in 2021. After previously holding the clear number three ranking behind the world’s largest tyre manufacturers, Bridgestone and Michelin, Goodyear was joint third with Continental in both 2017 and 2018. In 2019, Goodyear fell behind Continental to fourth position in 2019 and 2020. Working on a pro forma basis combining original equipment and replacement market tyres, Astutus Research data reveals some interesting facts about the nascent conjoined organisation, with reference to their largest tyre business segment in terms of volume.
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Covid year a catalyst for UK light vehicle tyre market trends
Common sense seems to dictate that when you tell the majority of the population to stay home, vehicle utilisation – and therefore tyre consumption – should be down across the board. And in a blunt sense the latest full-year panelmarket data from GfK, which tracks points of sale around the UK to indicate aftermarket tyre trends, does show that this happened. However, the latest infographic from the automotive market data analyst also reveals a few more subtle patterns to consumer behaviour in the difficult 12 months of 2020, compared with the previous period. This article is available in Tyres & Accessories February issue.
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$250 million Ferentino tyre factory opens in Sri Lanka
Ferentino Tyre Corporation’s Horana, Sri Lanka tyre factory was officially opened by Sri Lankan president Gotabhaya Rajapaksa on 14 January 2021. The facility was constructed with an investment of US$250 million and can reportedly produce 2.4 million tyres annually. Tyres made at the Ferentino factory will cross a number of sectors including radial car, SUV, bicycle and even three-wheelers. These include a “Mythos” product line reminiscent of the Marangoni passenger car tyre range previously produced in the same place (see below). Of the 2.4 million tyres produced annually at the Ferentino factory in this phase, 80 per cent are destined for export markets. A second phase is scheduled to be completed in March 2022.
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The difference between lockdowns 1 and 2 for the tyre trade
A couple of weeks after the end of the UK’s second lockdown, Tyres & Accessories spoke with Micheldever Tyre Services wholesale director Graham Mitchell. Since Mitchell was part of the panel in our inaugural “Kickstarting your tyre business” webinar in May 2020 at the end of the first lockdown, we thought it would be good to catch up at the end of the year and compare the differences between the first and second lockdowns. In short, while many shops closed during the first lockdown, the vast majority were open for business during the second. We also discussed 2020 as a whole and looked forward to 2021.
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National Police and Ambulance tyre consumption compared
During the course of 2020 the emergency services’ irreplaceable role as keyworkers took a deserved centre stage. At the same time, tyre technicians up and down the country stayed busy making sure blue light fleets kept rolling. With the Crown Commercial Services framework coming up for renewal in 2021, Tyres & Accessories conducted an in-depth analysis of the Police, Fire Brigade and Ambulance fleets’ tyre purchasing and consumption serialised across the year. But how do the Police and Ambulance fleets compare? In this, the concluding part of our series of blue light fleet analyses, we zoom out and compare the national trends present in each emergency service with the other.
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Goodyear’s European motorsport renaissance continues despite pandemic challenges
It has been nearly two years since the Goodyear brand’s reintroduction to motorsport in Europe, and it is fair to say that operating in a pandemic was not part of the plan when this brand strategy was set out. Tyres & Accessories spoke to Ben Crawley, Goodyear motorsport director EMEA, about his experiences of the 2020 season. Goodyear re-entered European motorsport almost two years ago. While the brand on a global level has “never really been out of motorsport,” bearing in mind its six continuous decades of NASCAR in the USA, Crawley tells T&A that the thinking behind Goodyear’s reentry in more global series “fits into a wider brand rejuvenation” strategy. “We know we have this fantastic legacy and history in racing, and we want to be able to use that to reengage and provide some excitement for the brand and how we communicate the brand with consumers.” The motorsport strategy also coincided with Goodyear’s introduction of ultra-ultra-high performance (UUHP) Eagle F1 Supersport tyres, and “the natural synergies that come with high performance tyres for the road and racing.” Beyond the new product range, the “brand rejuvenation strategy includes the Blimp, racing, and broader advertising and marketing partnerships,” Crawley adds. Subscribers can view the video of this interview in the full version of this article.
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CAM talks digitisation, self-service, and the pandemic
Digitisation has been an extremely important trend in 2020, to say the least. Due to the restrictions implemented by global governments to combat the spread of Covid-19, the use of technology to perform all sorts of basic business functions has never been as widespread in its usage. While tyre fitting businesses have been spared enforced closure with their rightful designation as an essential service, the implementation of solid digital systems to assist operational and marketing functions has been vital – more so than ever before. Tyres & Accessories used one digital system with which many are now intimately acquainted – Microsoft Teams – to speak to the commercial director of tyre business software systems provider CAM, Steve Daly, about how the company has supported this increased digitisation, as well as the general growth in companies employing CAM’s solutions, such as e-jobsheet and Fitter-Force. This interview is also available as a video to subscribers below.
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Four out of five consumers changing tyre shopping behaviour
Following what was generally regarded as an insightful presentation on the impact of coronavirus on global, European and UK tyre markets, the panel for our “New Tyres in Corona-World” Virtual Tyre Industry Conference 2020 session (James Ward, senior insight manager, GfK; Andrea Manenti, VP north region, Bridgestone; and Pravesh Amtha, Sales General Manager Consumer UK&I, Goodyear) moved into a discussion relating to how manufacturers are working on creatively supporting the tyre trade in the face of the second lockdown and ongoing pandemic- and economy-related complications.
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Polarised brand tier growth in UK van tyre market
While van manufacturers have been both developing their electric portfolios and sustaining a double-digit sales contraction in a pandemic affected market, the picture for van tyre suppliers is certainly not as hostile. As we will see in this feature, the requirements of e-commerce and electric vehicles are providing new impetus to van tyre suppliers in the medium term. But 2020 UK figures generated by market data analyst GfK’s Point of Sales Tracking show that the segment is faring better than many with the travails of this year. At the same time, several trends are coalescing to improve the fortunes of van tyre suppliers.
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Tyre sales down, but not as much as feared – GfK
5 November saw the inaugural virtual Tyre Industry Conference, with Tyres & Accessories bringing the traditional annual conference into the virtual arena due to Covid-19 restrictions. Produced in association with the NTDA and supported by Cam Systems, our expert panel was comprised of James Ward, senior insight manager, GfK; Andrea Manenti, VP north region, Bridgestone; and Pravesh Amtha, sales general manager Consumer UK&I, Goodyear. The wide-ranging 45-minute conversation covered a lot of bases, but the first session, which was designed to focus on the new tyre market’s recent trends and statistics began with a presentation from James Ward.
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Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
One way or another 2020 has been an eventful year for all of us. The same is true at Apollo Tyres where, at a global level, the company has had to navigate pandemic-related production pauses and restarts along with new factory openings and the decision to enter the two-wheel segment. At the same time as continuing to develop the Apollo brand, the company has also given the Vredestein brand a big push during the last month or so. First, with the launch of a new all-season range, then with the introduction of a new North American tyre line-up and – in order to support both – a pitch-side advertising partnership with Manchester United football club. Tyres & Accessories recently interviewed Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd in order to find out more.
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A burning issue: what tyres keep fire departments on the roads
It is often said that this is the busiest week of the year for the nation’s firefighters. While 5 November 2020 looks likely to be an outlier in this regard thanks to the new national restrictions to counter rising Covid-19 infections, there’s no more appropriate time of year to follow up our previous looks at the tyre demands of police forces with a similar analysis of the fire service. T&A made Freedom of Information requests to the largest, by number of full-time firefighters, UK fire services earlier in 2020, asking for such data as: tyres bought and replaced, the fleet size and vehicle parc, minimum tread depth at change, and whether tyres were regrooved and/or retreaded. The latter is probably the easiest question to answer, as eight fire services told T&A that they do not retread their tyres versus zero who do.
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Chinese tyre import share rises above 50% in declining European market
China accounted for more than half of all passenger car and light truck (PCLT) tyres entering the European Union and the United Kingdom for the first time during the first eight months of 2020. Comparatively, the then 28 EU nations imported 105 million passenger car and light truck (PCLT) tyres from outside the region in the same period of 2019.* The major impact on tyre demand of the coronavirus pandemic, as well as varying degrees of disrupted production, led to the EU-27 and UK together importing 21 million fewer tyres in the corresponding period of 2020, a reduction of 20 per cent. The Eurostat and HMRC data was compiled by leading data analyst Astutus Research.
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