Kirkby Reports Sales Growth of 20%
Kirkby Tyres and Wheels is one of Europe’s oldest established tyre and wheel wholesalers and distributors, having been in the business for roughly half a century. At Reifen 2008 the company chose to use the popular exhibition as a platform for further enhancing the company’s progression in a number of market sectors, including truck, agricultural, OTR and mining and quarry tyres. And this progress is going well; Kirkby achieved a sales growth of 20 per cent during 2007.
Continue ReadingA Larger Slice of the Cake – high performance tyre market data
During the 1990s the US television series ‘The X-Files’ popularised the catchphrase “the truth is out there.” But while the programme focused on little green men and other unexplained phenomena, it could have easily referred to the high performance tyre market. The truth about this market segment is, you see, somewhere out there. Yet it is difficult to place one’s hands with confidence upon a single, authoritative source of data that tells exactly how things are and where they are headed. What can really be said about the high performance tyre market?
Continue ReadingGITI Tire Show Fleet Offering at CV Show
GITI Tire Europe staff characterised the company’s CV show presence as the UK-debut of the manufacturer’s electronic fleet management system. However, it also forms part of a wider programme of increased market visibility, culminating in investment in another show stand at the key Reifen show in Essen, Germany later this month. When, towards the end of 2007, GITI Tire booked its stand for this year’s CV show, company representatives told Tyres & Accessories that GITI Europe has invested a “significant amount” in publicising the company’s ever-increasing range of truck and bus tyres at the show. The decision to place the booth right opposite the Michelin and ATS Euromaster stands, and a short walk from the Continental and Bridgestone spaces certainly did not go unnoticed. And while every company T&A spoke to had a handful of reasons why they shouldn’t fear any new competition, it is clear that many were surprised at the range and depth of the programme the Chinese manufacturer had on offer.
Continue ReadingAge Old Question
Peter Gaster confronted the issue of tyre ageing head-on in what is likely to be his last NTDA dinner as association chairman. The headline news is that, following negotiations between NTDA director Richard Edy and the RAC Foundation, the respected motoring organisation has pledged its full support for to an industry-wide tyre age check campaign.
Continue ReadingWell Handled
Eliminating the hazards posed by manual handling and simplifying maintenance tasks to ensure compliance with regulations are two primary design aims under consideration when Penny Hydraulics introduces a new item of specialist tyre and wheel service equipment. And these are important factors to take into account when considering that, according to HSE statistics, the manual handling of heavy objects accounts for 38 per cent of all workplace injuries requiring three or more days absence from work – the greatest single cause of work-related illness.
Continue ReadingITWS Aims to Reduce Industrial and OTR Tyre Costs
With over 55 years of experience in the industrial and large earthmoving tyre industry, International Tyre & Wheel Solutions’ team has a vision to reduce its customers running costs by continually searching for innovative ideas. According to the company, one example of this is the introduction of the new SG Revolution tyre concept into Europe. The SG Revolution super cushion tyre is manufactured In Thailand and is said to exhibit performance that is “second to none” in terms of hours per millimetre (mm) and cost per hour. Sizes are available from 400x8 up to 29.5x25 L5 tyres, this tyre as an original tread depth of 177mm. Sales of the Belshina giant earthmover tyres along with the Tyrol tyre sealant represent the products that ITWS offers to the construction, waste and freight markets. ITWS also supplies tyre presses and tooling for the fitment of its tyres.
Continue ReadingShanghai Baolong Supplies Leading OEMs
As an official supplier of tyre service products to Ford, GM and Chrysler, Shanghai Baolong Automotive Corporation hopes to maximise the value of these contracts when it comes to marketing its Digitire aftermarket TPMS products. Baolong started its business working with the trade, and now after 10 years of development the company has grown into a corporation covering R&D, investment, production and trade. As a way of offering top quality products to our customers, Shanghai Baolong Automotive Corporation and its subsidiaries follow the requirements of ISO9002, QS9000, VAD6.1, ISO/TS16949 and established a strict QC system.
Continue ReadingTaking Stock of the Industry
When Tyres & Accessories last spoke with Rimstock Plc a couple of years ago, the effect of MG Rover’s collapse in 2005 was still fresh in everyone’s mind. Rimstock itself lost 10 per cent of its business overnight when the last remaining domestically owned vehicle manufacturer ended production. Two years later the wheel industry here has not completely rebounded, but the well-known West Midlands wheel producer, Britain’s largest, has managed to carve several successful niches for itself.
Continue ReadingATS Euromaster Doubles Leasedrive Velo Share
ATS Euromaster has been awarded preferred supplier status in a new two-year agreement with Leasedrive Velo Vehicle Management, doubling its share of the customer’s 17,800-strong fleet on the back of strong service delivery in 2007. The contract will see ATS Euromaster fast-fit services including: tyres, exhausts, brakes, shock absorbers, batteries and oil. Leasedrive Velo merged last year to become one of the largest privately owned vehicle management providers in the UK. Ivor Johnson, Fleet Management and Operations Director at Leasedrive Velo, says: “Service delivery ranks very high on our agenda and is an area where ATS Euromaster ticks all of the boxes. There has been a real willingness within the company to partner with ATS Euromaster, and they have been keen to step forward to support our customer base, which is largely comprised of high profile blue-chip clients,” he adds.
Continue ReadingUpdate: HiQ to Franchise Off 109 Equity Outlets
HiQ has unveiled plans to accelerate the companys franchise offer by transferring 109 existing company-owned stores into 15 regional zones for regional as well as national investment. The news came in parallel with the launch of HiQs sponsorship of this years British Touring Car Championship. Company representatives told Tyres & Accessories that this seven figure motorsport investment represents the single largest marketing investment Goodyear Dunlop has committed to the HiQ brand. In a further twist, HiQ managing director Neil Burrows announced that he and three members of the management group are interested in investing into a significant part of the network themselves, demonstrating they really are willing to put their money where their mouths are regarding the franchises development. Therefore, in the interests of transparency, Neil Burrows and the other three as yet unnamed managers will be assigned to special projects (such as managing the BTCC sponsorship deal) within the Goodyear Dunlop group. The news that Goodyear Dunlop is effectively franchising-off 109 of its retail outlets also goes some way to further explaining the recent decision to transfer former Goodyear Dunlop Commercial Director, Robin Sharpe, to “special projects.” With Burrows team’s decision to bid for HiQ in mind, it now appears that Sharpe will manage the HiQ team until the final announcement regarding the franchising of the HiQ equity branches has been announced. Goodyear Dunlop representatives told T&A that the jobs of all those involved are secure and, in the event that their bid is not successful, they will be free to return to their former positions. The company will be unveiling details of its nationwide franchising programme on 31 March, with the definitive structure following in the summer. At the time of the announcement Goodyear Dunlop Managing Director Mark Brickhill stated: “The fact that Neil and his team wish to invest in HiQ is a signal of the confidence that management have in the future success of HiQ. However, it is vital that we have complete independence and transparency during the franchise application period, which is why we have appointed Robin to lead the HiQ team during the next few weeks.” “There are huge opportunities in the vehicle servicing market due to the lifting of restrictions on who can carry out servicing work on vehicles without affecting warranties. This, coupled with aggressive new product development plans from Goodyear and Dunlop, means that HiQ is in a strong position to grow significantly over the coming years.” The total number of HiQ outlets nationwide as of February 2008 stands at approximately 120. The three-year plan unveiled last year is to more than double this number by 2010. The target now is for 60 more retail franchisees to have joined the network by the end of 2008. Neil Burrows has previously stated that the company is initially interested in attracting franchisees in the North West and within the M25. While this is still true, the strategy for 2008 is also to fill gaps in the market. For example, at the time of going to press, there wasn’t a single HiQ outlet in Norfolk. “Longer term we are not limiting ourselves to 250 outlets,” Burrows commented, explaining that in the future retail outlets would be run by a combination of single centre owners and multi-store franchisees. The example of one franchisee in Cumbria exemplifies the way a multi-store franchise might operate. This franchisee is exclusively responsible for HiQ sales in the Lake District and as such he has the opportunity to enter into dialogue with the company regarding development of further HiQs in the area. Over a year since HiQ relaunched itself as a car and van only tyre specialist, plans to upgrade the look and feel of the network continue to progress. 30 outlets are already refurbished in what are still the early stages of three to five year upgrade plan. HiQ’s novel use of the Internet as a sales tool is also said to be expanding following the system’s soft launch last August. While sales generated through the online system still represents “less than 5 per cent” of overall sales, this is expected to increase significantly as the company adds additional tyre brands and servicing options to the system. Seven-figure sponsorship investment While the launch of HiQ’s maiden year as title sponsor of the British Touring Car Championship (BTCC) may have been upstaged to some extent by the news of the radical changes within HiQ’s ownership structure, it would be a mistake to underestimate the significance of this deal. “The HiQ business is a core part of Goodyear Dunlop’s plan for profitable growth and [the] HiQ MSA British Touring Car Championship launch is evidence that we are continuing to invest to build HiQ as a vital channel to market for us. The HiQ network growth will be through franchising. Our existing franchises have been tremendously successful and there is significant interest from existing and potential new franchisees in joining us to invest in HiQ,” During the BTCC/HiQ launch press conference Neil Burrows explained that he first entered talks with the BTCC series director and administrator on the subject of a sponsorship deal roughly a year ago. According to Burrows, the arrangement works at every level and the partnership “really has legs” for future development. One example of this is the running of race evenings in outlets near race meetings, featuring racing stars and experts. The first of these will take place at the HiQ in Grays, Essex, and is expected to present a strong PR and promotion opportunity for the brand. Apparently the only problem with this kind of event is there isn’t enough races in the season to cover all 120 HiQs. Another example is the discount promotion HiQ is currently running, with HiQ offering discounts of up to 20 per cent on “race track inspired” Dunlop tyres at stores across the country as a way of celebrating the tyre retail chain’s first year as sponsor of the British Touring Car Championship. “We are delighted to be sponsoring the MSA British Touring Car Championships. It is a huge development for HiQ and we want to share our delight with customers. We have agreed to knock 20 per cent off a range of brands,” HiQ managing director Neil Burrows commented, adding: “The BTCC has proved that it can deliver high value of advertising worth, with live ITV coverage, the biggest UK motor sport attendance figures and broad media exposure. It gives HiQ a perfect opportunity to promote our unique offering as we re-launch and grow our network across the UK.”
Continue ReadingDon’t Mention the War
When online tyre retailer Blackcircles.com launched its new Meinreifen.de website for German consumers this month, you could be forgiven for interpreting the move as a strategically aggressive act. Hannover-based Delticom AG has been selling tyres online in Germany (and 29 other countries) for years and if its latest financial results are anything to go by, they have been making a rather good job of it. However, Tyres & Accessories has learnt that Blackcircles has been researching a possible entry into the German market for the last three years. So, could we be witnessing the start of an online tyre war?
Continue ReadingThe Nominations Are In…
Chris Anthony Editor, Tyrepress.com/Tyres & Accessories Tyre Industry Publications, Federation House, Station Road, Stoke-on-Trent, ST4 2SA, United Kingdom +44 (0)1782 969860 The content herein is expressly intended for the person(s) addressed, and for business purposes. Any other communication is the sole opinion of the author and not necessarily the views of Tyre Industry Publications Ltd.
Continue ReadingContinental to Relaunch ContiNetwork
When Tyres & Accessories recently attended Continentals annual media briefing, we expected to hear details of the previous years market statistics and product trends. However T&A got more than we bargained for when Continental UK commercial tyre business director, Arthur Gregg, revealed that the company is relaunching its ContiNetwork commercial vehicle retail business in February and will spend the next few years completely refreshing its product line-up. Full details will be published when the official relaunch takes place in February, but here is a rough outline: Continental are aiming to give their dealers a more equitable system, whereby each company will have increased freedom to choose how much fleet business they commit to. Executives recognise that large amounts of fleet business suits some dealers better than others. In addition, Continental will unveil a new “dealer charter” (not a contract), which aims to improve two-way communications. In a related move T&A learnt that a new fleet manager for the Northern region will join the company this month.
Continue ReadingNew Reports On UK Tyre Market Size
One thing that almost everybody agrees on in the UK tyre industry is the lack of readily available, meaningful statistics on the size and value of the tyre market. The NTDA has teamed up with research company GfK to produce the "World of Tyres" – an exclusive members' newsletter which includes a regular review of retail sales data on the passenger car, 4X4 and light commercial tyre market.
Continue ReadingManufacturer Silence About Tread Depth Dangers Criticised
The continued lack of public recognition some UK based tyre manufacturers give to wet condition grip performance in tyres with a tread depth below 3mm has been criticised by the chairman of the NTDA’s Tyre Wholesalers Group. Ashley Croft told a gathering of senior managers from the UK tyre industry that: “At the time of the 3mm campaign launch, one of the reasons given for non-involvement from a particular manufacturer was the potential for flagging-up a Duty of Care issue in the USA on the basis that it should have been aware of the wet grip performance drop off prior to this, and should have alerted the public accordingly.
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