Micheldever announces Falken Tyres’ national VW up! competition winner
Micheldever and Falken Tyre Europe, have announced the result of their nationwide competition. Thomas Clarke from the Forest of Dean, Gloucestershire, won the Volkswagen up! after entering the competition when he bought some tyres from the Coleford Five Acres Garage in November. Clarke said: “I always like to support my local businesses, so when Fives […]
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First Line Group introduces new websites
First Line has introduced a newly overhauled website, which the parts distributor says reflects the changing face of the organisation. First Line says the core of the project was improving site navigation and usability. In addition, the design incorporates responsive design allowing users to access the website comfortably through smartphones and tablets. While firstlineltd.com is […]
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First Line adds turbo hoses to product range
Automotive part supplier First Line has increased its range of products for technicians with turbo hoses. The company reasons that the growing number of vehicles fitted with forced induction engines makes the addition of turbo hoses a “natural development”. The company includes more than 400 reference numbers in this product category, including all of the most popular European vehicles.
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Firestone ‘pivotal’ for Bridgestone in 2014
Bridgestone has revealed its plan to increase the prominence of its Firestone brand in the UK passenger car tyre market during summer 2014. The manufacturer says its marketing drive will link the Firestone badge explicitly to its lengthy history in motorsport, and Bridgestone is hoping that this renewed effort will put its mid-range brand in a position to offer a compelling proposition to motorists and dealers alongside Bridgestone’s premium offering. In addition, the company will launch the new Firestone Destination 4x4 tyre in June to coincide with the concerted effort to increase awareness and sales through a variety of campaigns.
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Dunlop Aircraft appoints new financial director
Dunlop Aircraft Tyres has appointed Stephen Ray as its new financial director. He replaces Oliver Burns who worked at the company for six years. Before moving to Dunlop, Stephen Ray spent 13 years at LINPAC Group, a producer of plastic packaging for the retail, catering, manufacturing, packing and food sectors.
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Bridgestone engaging with Harriers’ support via social networks
Bridgestone is promoting its social network activity through its partnership with the Skrill Conference Premier’s Kidderminster Harriers Football Club. The manufacturer is encouraging supporters to post pictures of themselves en-route to the team’s FA Cup fourth round fixture at Premier League Sunderland’s Stadium of Light via the company’s official Twitter and Facebook social networking channels. […]
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Micheldever extends GT Radial Exclusive Distribution Agreement
Giti Tire and Micheldever Tyre Services have renewed their Exclusive Distribution Agreement (EDA), extending the wholesaler’s sole UK supply rights for GT Radial passenger car, 4x4 and light truck tyres for the next three years. Under the terms of the agreement, which began in 2010, Micheldever will continue to develop the GT Radial Performance Centres (GTPCs) network as a priority while utilising the product offering to expand other wholesale and VMA business.
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WTCC Yokohama Trophy winner visits supplier at Autosport
The World Touring Car Championship’s James Nash, who claimed the new WTCC Yokohama Trophy, was a guest at the Yokohama booth during the recent Autosport International Show in Birmingham. During the show Yokohama HPT, the brand’s British division, displayed a full range of high performance race and road tyres alongside one of the vehicles from […]
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